Director of Sales & Marketing
Marriott • Arlington, MA6d • $150,000 - $175,000
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Director of Sales
Marriott•Arlington, MA
•$150,000 - $175,000
About The Position
AC Hotel National Landing is hiring a Director of Sales & Marketing to lead the largest AC property in the Marriott portfolio. The full-service hotel recently transitioned from the former Marriott Crystal City through a total renovation and rebranding. The role leads the sales team, oversees more than 11,000 square feet of meeting space, and establishes a new market identity. The Director will drive direct sales through community partnerships and e-commerce channel management. The position offers a path for career advancement within the company’s growing national portfolio. The role develops and implements sales and marketing plans, manages e-commerce and social media opportunities, collaborates with Revenue Management on sales and pricing strategies, and works toward hotel revenue goals. It also leads the sales team, maintains key account relationships, negotiates customer agreements, and promotes the hotel locally. The hotel is owned and operated by HHM Hotels, an independent franchisee and separate employer from Marriott International.
Requirements
- Four-year college degree required.
- Previous sales experience in a comparable hotel size and scope required.
- Public relations and community marketing experience required.
- Proficiency in Excel, Word, Delphi, and access database tools.
Nice To Haves
- Additional or advanced degree coursework in business administration, marketing, and communications is a plus.
- Hotel operations experience preferred.
Responsibilities
- Develop the hotel’s e-commerce presence by managing internet market and social media opportunities and relationships.
- Partner with the Director of Revenue Management to develop, communicate, and implement sales strategies, business mix, channel management, and pricing strategies.
- Use internal and external resources and data to develop strategic plans that incorporate all business segments.
- Understand sales and business processes, support corporate and hotel goals, and contribute to enhancing customer value.
- Identify customer business requirements and craft offers that increase the hotel’s revenue share.
- Monitor sales team objectives and take appropriate action to address shortfalls against the annual marketing plan.
- Achieve annual hotel revenue goals established in the annual budget.
- Maintain relationships with key accounts to increase customer satisfaction and account revenue.
- Use professional sales techniques to negotiate terms and conditions that satisfy customer requirements.
- Communicate and leverage the hotel’s benefits to close sales opportunities.
- Prepare and maintain a current annual marketing plan with measurable initiatives to maintain and grow each business segment.
- Model effective selling techniques, develop others, and demonstrate commitment to industry and personal development.
- Prepare and deliver presentations that clearly communicate ideas, opinions, recommendations, and conclusions.
- Interview, select, train, schedule, coach, and support associates, ensuring performance meets brand or hotel standards and HHM core values.
- Travel locally to conduct outside sales calls, promote the hotel, and review competition.
- Perform other duties as requested by management.
Benefits
- Quarterly bonuses and incentives
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What This Job Offers
Job Type
Full-time
Career Level
Director
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