Global Marketing Director, Carotid Therapies

Boston Scientific•Maple Grove, MN
•$155,000 - $294,500•Onsite

About The Position

The Global Marketing Director, Carotid Therapies leads global marketing strategy, commercial growth, and portfolio direction for Boston Scientific’s Carotid Therapies franchise, including TCAR therapy and carotid stenting. The role oversees upstream and downstream marketing across commercial strategy, market development, global expansion, portfolio strategy, and competitive positioning. The franchise is described as the largest and fastest-growing within Vascular Therapies and a significant organizational growth opportunity. Key priorities include accelerating U.S. TCAR adoption, strengthening competitive leadership, expanding TCAR into international markets, and shaping the future carotid portfolio. This highly visible leadership role balances long-term strategy with near-term business performance and requires business acumen, commercial judgment, talent development, comfort navigating ambiguity, and influence across a complex global organization. The ideal candidate has experience with technically complex, physician-driven interventional therapies and can build credibility with U.S. vascular surgeons and other clinical stakeholders. This is an on-site position at the Arbor Lakes facility in Maple Grove, Minnesota, requiring work in the office four to five days per week. Boston Scientific will not provide or assume employment visa sponsorship for this position. Relocation assistance may be available. Domestic and international travel may be required. The anticipated salary range is $155,000 to $294,500, with compensation varying based on location, experience, education, and other factors. Exempt, non-sales roles may also be eligible for an annual bonus target and long-term incentives, subject to plan terms.

Requirements

  • Bachelor’s degree and at least 10 years of professional experience.
  • At least 5 years of experience in marketing, commercial leadership, portfolio management, or related business leadership within medical technology, pharmaceuticals, biotechnology, or a similarly complex health care environment.
  • Demonstrated success leading, coaching, and developing high-performing teams, including setting strategic direction through other leaders, building succession pipelines, and establishing accountability for measurable business outcomes.
  • Experience spanning clinical, upstream, and downstream marketing for complex Class III medical devices, including clinical evidence translation, physician education, product strategy, and commercialization.
  • Demonstrated experience developing and executing commercial strategies, market development initiatives, and product or therapy commercialization plans.
  • Experience developing long-range business and portfolio strategies and translating them into executable plans with measurable results.
  • Ability to lead complex cross-functional initiatives and influence decisions across highly matrixed organizations, including developing global upstream and downstream marketing strategies and collaborating with regional commercial and cross-functional partners across multiple geographies.
  • Strong business acumen and analytical capabilities, including assessing market opportunities, evaluating competitive dynamics, and prioritizing strategic investments.
  • Strong customer orientation and understanding of health care markets, physician engagement, and commercial adoption dynamics.
  • Exceptional communication, stakeholder management, and executive influence skills, including the ability to establish credibility and align diverse stakeholders around strategic priorities.
  • Ability to navigate ambiguity, lead through change, and deliver results in a dynamic business environment.
  • Ability to travel domestically and internationally as required.

Nice To Haves

  • Master of Business Administration (MBA) or another advanced degree.
  • Direct experience with highly technical, procedure-intensive implantable medical devices, such as EVAR or TEVAR aortic stent grafts, TAVR, or comparable technologies requiring physician training and clinical or field support during procedures.
  • Ability to connect global upstream portfolio and innovation strategies with downstream commercialization, adapting go-to-market approaches to regional clinical practices, market access requirements, and customer needs.
  • Proven success accelerating therapy adoption, developing new markets, and driving commercial growth in highly competitive environments.
  • Experience developing and executing international market expansion strategies across diverse regulatory, reimbursement, and commercial environments.
  • Demonstrated experience influencing product innovation, R&D priorities, product lifecycle management, and portfolio investment decisions.
  • Established relationships and credibility with U.S. vascular surgeons, including experience engaging influential physician leaders and supporting adoption of complex vascular or endovascular therapies.
  • Strong experience building and sustaining physician key opinion leader relationships to inform clinical strategy, product development, and commercial initiatives.
  • Track record of leading organizations through business transformation, competitive disruption, or significant market change.

Responsibilities

  • Lead Global Carotid Therapies Marketing, overseeing upstream and downstream marketing and serving on the cross-functional franchise leadership team.
  • Establish and lead integrated global upstream and downstream strategies, aligning portfolio direction, clinical and commercial priorities, and regional execution.
  • Set the long-term vision and strategic direction for the carotid franchise using market dynamics, customer insights, clinical evidence, and competitive trends.
  • Develop and execute global commercial plans that align long-range strategy with annual operating priorities and drive revenue growth, profitability, investment decisions, and marketing performance.
  • Drive U.S. TCAR growth and market development by accelerating adoption, addressing growth barriers, strengthening physician engagement, and reinforcing TCAR’s differentiated position.
  • Lead global TCAR expansion strategy, prioritizing markets and aligning regional and cross-functional partners on business cases and regulatory, reimbursement, clinical, operational, and commercial requirements.
  • Shape the future carotid portfolio through upstream strategy, product lifecycle management, and portfolio planning; partner with R&D and other teams to translate unmet clinical needs and market opportunities into development and investment priorities.
  • Anticipate and respond to competitive and market dynamics, protecting market leadership, strengthening differentiation, and identifying growth opportunities.
  • Champion the voice of the customer and business by building physician and key opinion leader relationships and translating insights into commercial strategies, product requirements, and portfolio decisions.
  • Develop and sustain trusted relationships with U.S. vascular surgeons, including influential physician leaders, to inform therapy adoption, clinical strategy, and portfolio priorities.
  • Build, lead, and develop a high-performing global marketing team, setting priorities and accountabilities, coaching talent, and fostering ownership, collaboration, inclusion, and continuous improvement.
  • Build organizational capability across clinical, upstream, and downstream marketing; empower leaders with clear decision rights, accountability, and development plans.
  • Lead across a highly matrixed global organization, partnering with Sales, R&D, Clinical, Medical Affairs, Regulatory, Quality, Operations, Finance, HEMA, and regional teams to align priorities, resolve challenges, and drive execution.
  • Build partnerships across global functions and geographies, incorporating regional market insights and aligning stakeholders on decisions, ownership, and execution.
  • Drive strategic decision-making and organizational alignment, balance near-term performance with long-term opportunities, make resource and investment trade-offs, and advise senior leadership on franchise performance, risks, and priorities.

Benefits

  • Relocation assistance may be available.
  • Exempt, non-sales roles may include an annual bonus target and long-term incentives, subject to plan eligibility and other requirements.
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