Global Marketing Director, Carotid Therapies

Boston Scientific•Maple Grove, MN
•$155,000 - $294,500•Onsite

About The Position

The Global Marketing Director, Carotid Therapies leads the global marketing strategy, commercial growth, and portfolio direction for Boston Scientific’s Carotid Therapies franchise, including TCAR therapy and carotid stenting. The role oversees upstream and downstream marketing, including commercial strategy, market development, global expansion, portfolio strategy, and competitive positioning. The franchise is described as the largest and fastest-growing within Vascular Therapies and a significant organizational growth opportunity. Priorities include accelerating U.S. TCAR adoption, strengthening competitive leadership, expanding into international markets, and shaping the future carotid portfolio. This highly visible leadership position balances long-term strategy with near-term business performance. It calls for strong business acumen and commercial judgment, the ability to develop talent and navigate ambiguity, and influence across a complex global organization. The leader is expected to build credibility with U.S. vascular surgeons and other clinical stakeholders and bring experience with technically complex, physician-driven interventional therapies. This is an on-site position at Boston Scientific’s Arbor Lakes facility in Maple Grove, Minnesota, requiring work in the office four to five days per week. The role may require domestic and international travel. Boston Scientific will not offer or take over sponsorship of an employment visa for this position at this time. Relocation assistance may be available.

Requirements

  • Bachelor’s degree and at least 10 years of professional experience.
  • At least 5 years of experience in marketing, commercial leadership, portfolio management, or related business leadership in medical technology, pharmaceuticals, biotechnology, or a similarly complex healthcare environment.
  • Demonstrated success leading, coaching, and developing high-performing teams, including setting strategic direction through other leaders, building succession pipelines, and establishing accountability for measurable business outcomes.
  • Experience spanning clinical, upstream, and downstream marketing for complex Class III medical devices, including clinical evidence translation, physician education, product strategy, and commercialization.
  • Demonstrated experience developing and executing commercial strategies, market development initiatives, and product or therapy commercialization plans.
  • Experience developing long-range business and portfolio strategies and translating them into executable plans with measurable results.
  • Ability to lead complex cross-functional initiatives and influence decisions across highly matrixed organizations, including developing global upstream and downstream marketing strategies and collaborating with regional commercial and cross-functional partners across multiple geographies.
  • Strong business acumen and analytical capabilities, including assessing market opportunities, evaluating competitive dynamics, and prioritizing strategic investments.
  • Strong customer orientation and understanding of healthcare markets, physician engagement, and commercial adoption dynamics.
  • Exceptional communication, stakeholder management, and executive influence skills, including the ability to establish credibility and align diverse stakeholders around strategic priorities.
  • Ability to navigate ambiguity, lead through change, and deliver results in a dynamic business environment.
  • Ability to travel domestically and internationally as required.

Nice To Haves

  • Master of Business Administration (MBA) or another advanced degree.
  • Direct experience with highly technical, procedure-intensive implantable medical devices, such as EVAR or TEVAR aortic stent grafts, TAVR, or comparable technologies requiring physician training and clinical or field support during procedures.
  • Ability to connect global upstream portfolio and innovation strategies with downstream commercialization, adapting go-to-market approaches to regional clinical practices, market access requirements, and customer needs.
  • Proven success accelerating therapy adoption, developing new markets, and driving commercial growth in highly competitive environments.
  • Experience developing and executing international market expansion strategies across diverse regulatory, reimbursement, and commercial environments.
  • Demonstrated experience influencing product innovation, R&D priorities, product lifecycle management, and portfolio investment decisions.
  • Established relationships and credibility with U.S. vascular surgeons, including experience engaging influential physician leaders and supporting adoption of complex vascular or endovascular therapies.
  • Strong experience building and sustaining relationships with physician key opinion leaders to inform clinical strategy, product development, and commercial initiatives.
  • Track record of leading organizations through business transformation, competitive disruption, or significant market change.

Responsibilities

  • Lead global Carotid Therapies Marketing, overseeing upstream and downstream marketing and serving on the cross-functional franchise leadership team.
  • Establish integrated global upstream and downstream strategies that align portfolio direction, clinical and commercial priorities, and regional execution.
  • Set the franchise’s long-term vision and strategic direction using market dynamics, customer insights, clinical evidence, and competitive trends.
  • Develop and execute global commercial plans aligned with long-range strategy and annual operating priorities to drive revenue growth, profitability, investment decisions, and marketing performance.
  • Drive U.S. TCAR growth and market development in partnership with commercial leadership, addressing adoption barriers, strengthening physician engagement, and reinforcing differentiated positioning.
  • Lead global TCAR expansion strategy, prioritizing markets and aligning partners on business cases and regulatory, reimbursement, clinical, operational, and commercial requirements.
  • Shape the future carotid portfolio through upstream strategy, product lifecycle management, and portfolio planning; partner with R&D and other teams to translate clinical needs and market opportunities into product and investment priorities.
  • Anticipate and respond to competitive and market dynamics to protect market leadership, strengthen differentiation, and identify growth opportunities.
  • Champion customer and business perspectives by building relationships with physicians and key opinion leaders and translating insights into commercial strategies, product requirements, and portfolio decisions.
  • Develop trusted relationships with U.S. vascular surgeons and influential physician leaders to inform therapy adoption, clinical strategy, and portfolio priorities.
  • Build, lead, and develop a high-performing global marketing team; set priorities and accountabilities, coach talent, and foster ownership, collaboration, inclusion, and continuous improvement.
  • Build organizational capability across clinical, upstream, and downstream marketing, empowering leaders with decision rights, accountability, and development plans.
  • Lead across a matrixed global organization, partnering with Sales, R&D, Clinical, Medical Affairs, Regulatory, Quality, Operations, Finance, HEMA, and regional teams to align priorities, resolve challenges, and drive execution.
  • Incorporate regional market insights into strategy and align global stakeholders on decisions, ownership, and execution.
  • Drive strategic decisions and organizational alignment, balancing near-term performance with long-term opportunities and making resource and investment trade-offs.
  • Advise senior leadership on franchise performance, risks, and strategic priorities.

Benefits

  • Relocation assistance may be available.
  • Annual bonus target and long-term incentives may be available for eligible exempt, non-sales roles.
  • Optional employee benefits are referenced; specific benefits are not listed.
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