Regional Marketing & Sales Director

Havenwood of Buffalo•TX, TX

6d•$115,000 - $144,000

About The Position

The Regional Marketing & Sales Director develops and oversees long- and short-term strategies and tactics for brand positioning, promotion, and sales initiatives across assigned communities and/or health centers, with the goal of achieving and exceeding sales, marketing, and occupancy goals. The role works closely with Directors of Operations Management, Community Executive Directors, community staff, corporate departments, and advertising partners to deliver measurable results and a successful, full-service marketing and sales experience. The director provides strategic guidance on brand development, marketing plans, product and operational enhancements, pricing, staffing, occupancy, and revenue. The position also supports community sales teams, staff recruitment and development, budgeting, best-practice implementation, data-driven performance, client relationships, and company sales training. Travel frequency is 75–100%.

Requirements

Bachelor’s degree and a minimum of 5 years of multi-community marketing and sales experience in senior housing.
Demonstrated proficiency in CRM utilization, reporting, and data analysis.
Experience recruiting, training, supervising, and motivating marketing, sales, and outreach staff.
Strong verbal and written communication skills, including the ability to communicate effectively with residents, families, vendors, community and corporate staff, and owners or boards.
Public speaking and presentation skills.
Working knowledge of the Microsoft Windows operating environment, Microsoft Office Suite, and email programs.
Extensive experience and knowledge of sales and marketing techniques, with demonstrated proficiency in driving sales and marketing results.

Nice To Haves

Experience with the Life Care Services Salesforce system.

Responsibilities

Provide strategic direction on brand development and positioning, including marketing plans, operational and product enhancements, pricing recommendations, and staffing to achieve budgeted occupancy and revenue.
Partner with operations leaders, executive directors, community marketing and sales teams, community staff, and advertising partners to develop and execute strategic and tactical occupancy plans across assigned communities and levels of care.
Guide community sales staff in executing sales strategies and activities aligned with occupancy and move-in goals.
Identify training needs and create and deliver training for marketing and sales staff, including training on sales systems.
Assist with recruitment, selection, onboarding, training, and performance management of community marketing, sales, and outreach personnel.
Provide budgeting recommendations for sales, closings, attrition, occupancy, and marketing and sales expenses.
Reinforce marketing and sales best practices, uphold LCS Quality Standards, and contribute to ongoing standards enhancements.
Use or recommend company resources, systems, and ancillary business lines to support strategic direction, fiscal responsibility, and data-driven results.
Represent LCS Senior Living Marketing and Sales Leadership in interactions with board and owner clients, including meetings, planning events, and client visits.
Develop and execute forward-thinking initiatives that build market presence and profitable outcomes.
Participate in LCS ExSell Sales System modules as a trainer and/or coach.
Participate in and lead business meetings, conferences, corporate events, and related activities as required.