Regional Director of Marketing

Great Day Improvements: A Family of Brands•Overland Park, KS

6d•$125,000 - $155,000•Hybrid

About The Position

Champion Windows is hiring a Regional Director of Marketing – West to lead marketing strategy, lead generation, and performance across its Western region. The role translates company growth objectives into market-level plans that deliver appropriate lead volume and quality, align marketing investment with local sales capacity, and drive measurable growth across markets and channels. This is a senior marketing leadership position requiring broad, end-to-end expertise across multiple channels and markets. The Director will set regional strategy while staying close to branch-level performance to identify issues, make decisions, and drive action. The role partners with the VP of Marketing, regional and local Sales leaders, Inside Sales/Call Center teams, Field Marketing teams, Enterprise Marketing partners, external agencies, and vendors. The position is hybrid and field-based, with regular market travel and onsite presence at Champion locations as needed. Denver, CO, or Kansas City, MO/KS, is strongly preferred; highly qualified candidates elsewhere in the Western region may also be considered. Travel is approximately 25%, averaging about one week per month, with seasonal variation and occasional peak periods requiring up to two to three weeks of travel in a month.

Requirements

Direct home improvement industry experience is required, with meaningful marketing leadership experience in residential home improvement or a closely comparable in-home home-services environment.
Broad, end-to-end marketing leadership experience, including performance marketing, direct response, lead generation, and the full lead-to-sale funnel.
Experience across multiple marketing channels; ideally television, radio, direct mail, paid digital, search/SEM, lead aggregators, and field/event marketing.
Demonstrated experience managing significant marketing budgets and measurable performance across a large, multi-location or multi-market organization.
Proven ability to drive results at the individual branch or market level while setting strategy across a broader region.
Strong experience using performance data to evaluate lead volume, lead quality, appointments, conversion, sales capacity, cost, ROI, and revenue impact, and to adjust spend or channel mix accordingly.
Strong cross-functional leadership partnering with Sales, Inside Sales/Call Center, Field Marketing, Operations, Enterprise Marketing, agencies, lead providers, and vendors.
Strong communication, prioritization, analytical judgment, marketing analytics/reporting/CRM proficiency, and ability to travel approximately 25%.
Ability to operate at a senior leadership level; generally 10–15+ years of progressive marketing experience preferred, or at least five years at Director level or with comparable scope and responsibility.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field is strongly preferred.
Master’s degree or equivalent graduate-level business education is preferred.
Denver, CO, or Kansas City, MO/KS, location is strongly preferred; highly qualified candidates elsewhere within the Western region may also be considered.
Experience with television, radio, direct mail, paid digital, search/SEM, lead aggregators, and field/event marketing is ideal.

Responsibilities

Lead regional marketing and lead-generation strategy, translating enterprise priorities into market- and branch-level plans aligned with growth goals, sales capacity, local market conditions, and customer needs.
Monitor dashboards, media analytics, field feedback, lead trends, and local performance across a multi-branch region; identify performance gaps and develop targeted actions by branch, market, or channel.
Balance regional strategy with individual branch needs and adjust plans as business conditions, seasonality, competitive dynamics, or sales capacity change.
Partner with regional and local Sales, Inside Sales/Call Center, Field Marketing, Operations, and Enterprise Marketing teams to improve the full lead-to-sale funnel.
Maintain feedback loops regarding lead volume and quality, appointment performance, sales capacity, conversion, and local market needs; use these insights to adjust marketing plans, timing, channel mix, or spend.
Communicate performance, risks, decisions, and resource needs clearly and build alignment across a matrixed, geographically dispersed organization.
Collaborate with the VP of Marketing and Enterprise Marketing leadership to establish regional goals, forecasts, budgets, and investment priorities.
Manage significant regional marketing investment across offline, digital, and field/local channels, including television, radio, direct response, paid digital, search/SEM, lead aggregators, and field/event marketing.
Evaluate investment tradeoffs and redirect spend based on market opportunity, lead quality, sales capacity, conversion, seasonality, cost, and ROI.
Direct and coordinate internal marketing resources, field marketing leaders, agencies, media partners, lead providers, and vendors; set expectations, evaluate performance, and address execution, lead quality, responsiveness, compliance, or ROI gaps.
Analyze performance by region, branch, market, channel, vendor, lead source, and campaign across the lead-to-sale funnel, including lead volume and quality, appointments, sales conversion, cost, and revenue impact.
Translate performance data into recommendations and action plans for Marketing, Sales, Inside Sales, and business leaders; measure results and refine plans based on outcomes.
Share regional insights, lessons learned, and best practices to inform enterprise marketing strategy and improve organizational performance.
Perform other related duties as assigned.