Director of Regional Marketing, Americas

Aircall.io • San Francisco, NY

8d • Hybrid

About The Position

Aircall is seeking a Director of Regional Marketing, Americas to design and execute field marketing across the US, Canada, and LATAM. The role owns regional strategy, budget, and outcomes, with accountability for pipeline, brand awareness, and AI product adoption. It focuses on positioning Aircall as an AI voice platform through localized marketing for channel partners, prospects, and existing customers across industries, especially in the mid-market and small-business sectors.

This commercially minded leader will work as part of the revenue team, partner closely with regional Sales and cross-functional marketing teams, and manage two direct reports. The position reports to the General Manager of the Americas and is based in Aircall’s New York or San Francisco office, with attendance required at least three days per week. Travel across the US, Canada, and LATAM, including to key events, is expected at roughly 20–30%.

Requirements

• At least 10 years of B2B marketing experience, including significant field, regional, or account-based marketing experience at a SaaS company.
• Experience owning a regional plan and managing a meaningful budget, including investment allocation, vendor spend, and ROI, while tying programs to sourced and influenced pipeline.
• Experience managing and developing a team and leading through cross-functional partners in performance marketing, creative, and content.
• Experience marketing across multiple regions; LATAM experience is preferred but not required.
• Experience marketing to channel partners, prospects, and existing customers, ideally in mid-market and small-business segments across multiple verticals.
• Experience building customer story programs that support pipeline and brand.
• Ability to build strategy and execute hands-on, including events, executive dinners, roadshows, and partner programs.
• Data-driven approach to goal setting and ROI, combined with creativity in designing memorable local programs.
• Strong partnership with Sales, including comfort working with regional sales leaders and holding programs accountable to revenue outcomes.
• Experience marketing a technical or communications product.
• Excellent executive communication skills and ability to communicate results clearly to senior leaders.
• Comfort operating amid ambiguity and organizational change.
• Excitement and conviction about AI products.
• Openness to learning from global counterparts and sharing regional successes.
• Proficiency with Salesforce and a marketing automation platform such as HubSpot or Marketo.
• Willingness to travel across the US, Canada, and LATAM and to key events, approximately 20–30%.

Nice To Haves

• Spanish or Portuguese language skills.
• Experience marketing AI, voice, CCaaS, or telco products.
• Experience in high-growth, VC- or PE-backed environments.

Responsibilities

• Own the field marketing strategy for the US, Canada, and LATAM, setting targets for pipeline, brand awareness, and AI product adoption.
• Design programs for channel partners, prospects, and existing customers across industry verticals, tying programs to pipeline, retention, or expansion.
• Create and lead the events strategy, including flagship and regional events, executive experiences, and partner-led activations.
• Develop a customer story program that turns customer results into proof points for Sales, Partnerships, and events in each market.
• Build local brand recognition for Aircall as an AI voice product through local activations, partner programs, and community presence.
• Develop regional messaging and proof points for Voice Agents and Messaging Agents.
• Partner with Sales to target priority accounts and existing customers, creating programs that drive new business and AI expansion.
• Align with regional Sales leadership, Sales Development, Account Management, and Partnerships to connect programs to pipeline and revenue.
• Provide Sales and Sales Development with follow-up, enablement, and meeting-generation support to convert event attendance into pipeline.
• Coordinate with Performance Marketing, Creative, and Content teams; track MQL evolution and develop market-appropriate assets.
• Manage and develop two direct reports, including setting priorities and goals and coaching on strategy and execution.
• Own the field marketing budget across all three markets, allocate investment based on pipeline returns, and report spend and results.
• Select and manage agencies, vendors, and venues, holding them accountable for budget and quality.
• Set goals, measure ROI, and track sourced and influenced pipeline, program performance, and brand momentum; present results to senior leaders.
• Adapt global campaigns for regional markets and share regional insights with Product Marketing, Demand Generation, and Brand.

Benefits

• Work-life balance is important at Aircall.
• Fast-learning environment with an entrepreneurial culture and strong team spirit.
• Competitive salary package and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed