Regional Director of Marketing

A Family of Brands•Denver, CO

6d•$125,000 - $145,000•Hybrid

About The Position

Champion Windows is hiring a Regional Director of Marketing – West to lead marketing strategy, lead generation, and performance across its Western region. The role translates company growth objectives into market-level plans that deliver appropriate lead volume and quality, align marketing investment with local sales capacity, and drive measurable growth across markets and channels. It combines regional strategic leadership with close attention to branch-level performance and requires coordination with the VP of Marketing, regional and local Sales leaders, Inside Sales/Call Center teams, Field Marketing teams, Enterprise Marketing partners, and external agencies and vendors. The position is hybrid and field-based, with regular market travel and onsite presence at Champion locations as needed. Denver, Colorado, or Kansas City, Missouri/Kansas, is strongly preferred; highly qualified candidates elsewhere in the Western region may also be considered. Travel averages approximately 25%, typically about one week per month, with seasonal variation and occasional months requiring up to 2–3 weeks. The role manages significant investment across offline, digital, and field/local marketing channels and uses performance data to optimize activity across the lead-to-sale funnel. The stated base compensation range is $125,000–$145,000. Final salary depends on factors including education, experience, knowledge, skills, abilities, and market data.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field is strongly preferred.
Generally 10–15+ years of progressive marketing experience preferred, or at least five years operating at a Director level or with comparable scope and responsibility.
Direct home improvement industry experience is required, with meaningful marketing leadership in residential home improvement or a closely comparable in-home home-services environment.
Broad, end-to-end marketing leadership experience, including performance marketing, direct response, lead generation, and the full lead-to-sale funnel.
Experience across multiple marketing channels, rather than concentrated in a single specialty; relevant channels include TV, radio, direct mail, paid digital, search/SEM, lead aggregators, and field/event marketing.
Demonstrated experience managing significant marketing budgets and measurable performance across a large, multi-location or multi-market organization.
Proven ability to drive results at the individual branch or market level while setting strategy across a broader region.
Strong experience using performance data to evaluate lead volume, lead quality, appointments, conversion, sales capacity, cost, ROI, and revenue impact, and to adjust spending or channel mix accordingly.
Strong cross-functional leadership experience partnering with Sales, Inside Sales/Call Center, Field Marketing, Operations, Enterprise Marketing, agencies, lead providers, and vendors.
Strong communication, prioritization, and analytical judgment.
Marketing analytics, reporting, and CRM proficiency.
Ability to travel approximately 25%.

Nice To Haves

Master’s degree or equivalent graduate-level business education preferred.
Denver, Colorado, or Kansas City, Missouri/Kansas, location preferred.

Responsibilities

Lead marketing and lead-generation strategy across the assigned region, translating enterprise priorities into regional, market, and branch plans aligned with growth goals, sales capacity, market conditions, and customer needs.
Monitor dashboards, media analytics, field feedback, lead trends, and local performance; identify gaps and develop targeted actions by branch, market, or channel.
Balance regional strategy with individual branch needs and adjust plans as business conditions, seasonality, competitive dynamics, or sales capacity change.
Partner with regional and local Sales, Inside Sales/Call Center, Field Marketing, Operations, and Enterprise Marketing teams to improve the full lead-to-sale funnel.
Maintain feedback loops on lead volume and quality, appointment performance, sales capacity, conversion, and local market needs; use insights to adjust marketing plans, timing, channel mix, or spend.
Communicate performance, risks, decisions, and resource needs clearly and build alignment across a matrixed, geographically dispersed organization.
Collaborate with the VP of Marketing and Enterprise Marketing leadership to establish regional goals, forecasts, budgets, and investment priorities.
Manage significant regional marketing investment across offline, digital, and field/local channels, including television, radio, direct response, paid digital, search/SEM, lead aggregators, and field/event marketing.
Evaluate investment tradeoffs and redirect spending based on market opportunity, lead quality, sales capacity, conversion, seasonality, cost, and ROI.
Direct and coordinate internal marketing resources, field marketing leaders, agencies, media partners, lead providers, and vendors; set expectations, evaluate performance, and address execution, lead quality, responsiveness, compliance, or ROI gaps.
Analyze performance by region, branch, market, channel, vendor, lead source, and campaign across lead volume, quality, appointments, sales conversion, cost, and revenue impact.
Translate performance data into recommendations and action plans, measure results, and refine plans based on outcomes.
Share regional insights, lessons learned, and best practices to inform broader enterprise marketing strategy and improve organizational performance.
Perform other related duties as assigned.