Customer Marketing Director
LinkSquares • Boston, MA15d • $130,000 - $150,000
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Customer Marketing Director
LinkSquares•Boston, MA
•$130,000 - $150,000
About The Position
The Customer Marketing Director will shape how we engage, grow, and champion our customer base. In this high-impact role, you will be the primary architect of our customer journey, ensuring our users find continuous value and become vocal advocates for our AI-powered CLM. You’ll join a collaborative team where you have the autonomy to evolve an existing foundation while building new, scalable programs that directly influence retention and expansion. This is an ideal role for a strategic thinker who enjoys the balance of high-level planning and hands-on execution.
Requirements
- B2B SaaS Experience: Several years of experience in Customer, Lifecycle, or Product Marketing, ideally within a fast-growing software environment.
- AI Curiosity: Experience (or a strong interest) in marketing AI-powered tools and translating technical capabilities into practical, user-centric benefits.
- Collaborative Leadership: A track record of working across departments to achieve shared goals and build consensus.
- Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health signals.
- Adaptability: The ability to create structure and find paths forward in a dynamic, evolving environment.
Responsibilities
- Strategy & Lifecycle: Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product adoption, and renewals.
- Advocacy & Community: Build and scale programs that amplify customer voices, including case studies, user groups, advisory boards, and reference initiatives.
- Cross-Functional Partnership: Collaborate closely with Product, Customer Success, and Sales to ensure a seamless experience and a unified voice across all customer touchpoints.
- Storytelling: Partner with the Brand and Content teams to transform customer success data into compelling narratives that showcase real-world business impact.
- Data-Driven Campaigns: Design segmented, multi-channel campaigns (email, in-product, and digital) that educate users and encourage deeper product engagement.
- Feedback Loops: Operationalize customer insights to help inform the product roadmap and refine our market messaging.
- Performance Tracking: Define and monitor key success metrics, such as Net Retention Rate (NRR), advocacy participation, and engagement health.
Benefits
- medical, dental, and vision insurance
- 401k retirement plan with a company match
- equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
- flexible paid time off
- generous parental leave
- life and disability insurances
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
101-250 employees
Job Search Resources
Career Resources
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