Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing
BNY • New York, NY121d
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About The Position
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We’re seeking a future team member for the role of Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing to join our Client Marketing team. This role is located in New York City, New York In this role, you’ll make an impact in the following ways: .
Requirements
- 15+ years of client marketing
- Experience with B2B and B2B2C marketing programs
- Highly analytical mindset and attention to key metrics
- Ability to run experiments and continuous testing in order to optimize performance
- Agile approach to growth marketing and the ability to punch through ambiguity
- Overall track record of professional and academic success
- Experience in building, leading and motivating teams while collaborating in a matrixed organization
Responsibilities
- Strategic Marketing Leadership
- Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals
- Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
- Client Acquisition & Retention
- Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
- Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
- Brand Positioning & Thought Leadership
- Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
- Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- We provide access to flexible global resources and tools for your life’s journey.
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
Job Search Resources
Career Resources
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