Senior Marketing Director – Commercial Banking & Marketing Operations

Western Alliance Bank • Phoenix, AZ

1d • Onsite

About The Position

Western Alliance Bank is seeking a Senior Marketing Director to lead marketing strategy and execution for key business lines while ensuring strong operational discipline across the marketing organization. As a Senior Marketing Director, you'll be responsible for designing, leading and executing the marketing and sales support efforts for key business lines or areas throughout the bank. You'll be a key leader in the marketing department and serve the organization as a whole with broad scope of responsibilities across geographies. A key responsibility is to be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives. You'll be responsible for translating business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics. Another key responsibility will be overseeing marketing operations including compliance, risk and process governance. You'll also be responsible for leading marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects. The Senior Marketing Director also assists the Chief Marketing Officer with brand management, product development and analysis, campaign development, media spend and placement, risk and compliance related items and vendor management. In addition, this role manages PR consultants and develops market and industry specific public relations strategies. Responsible for supporting the Chief Marketing Officer in maintaining a consistent corporate image. Support key business line leaders with customer experience management, sales support, public relations activities and helps to identify and pursue market opportunities. Lead department risk and control framework, audit readiness, compliance integration into marketing workflows, policies and procedures oversight, vendor governance and third-party risk alignment plus data and process/project governance. Responsible for high profile and specialty projects for the company. Oversee placement of marketing assets for all media outlets for associated business areas (print, radio, TV, online, billboard, etc). Oversee promotions and campaigns to support the selling of bank products and services. Oversee development of presentation decks, talking points and other materials for executives and other spokespeople. Also responsible for ensuring the website content is fresh and engaging and compliant for auditing purposes. Lead marketing strategies and budgets for key lines of businesses, new or enhanced products, company strategic initiatives and special projects. Oversees the marketing budget including reforecasting and planning. Analyze and report on return on investment for marketing spend. Partner with management on community sponsorships, donations, and Community Reinvestment Act contributions. Lead market and competitive research. Act as an advisor for key business lines and ensure positioning is effective. Oversee final reporting on event marketing initiatives and makes recommendations about future event marketing investments. Serve as marketing representative on operational and risk committees and creates risk assessments as it relates to Reputation Risk and track and communicate key metrics for company-wide risk reporting. Provide analysis to executives and sales team on best practices, market trends and shifts, and performance monitoring metrics. Serve as marketing representative on operational and risk committees. Create risk assessments as it relates to Reputation Risk and track and communicate key metrics for company-wide risk reporting. Lead and develop a team; responsible for hiring, coaching, performance management, training and development.

Requirements

• 15+ years of related experience in Marketing & Communications or similar field.
• High school diploma required; Bachelor's degree or equivalent experience preferred.
• Previous leadership experience required.
• Advanced to expert knowledge of marketing campaign management across channels.
• Knowledge of marketing processes including but not limited to creative work, messaging, managing agencies and vendors, budgeting, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced to expert skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Advanced experience in Financial Services and/or Banking, or similar field.
• Expert speaking and writing communication skills.

Responsibilities

• Designing, leading and executing the marketing and sales support efforts for key business lines or areas throughout the bank.
• Translating business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics.
• Overseeing marketing operations including compliance, risk and process governance.
• Leading marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects.
• Assisting the Chief Marketing Officer with brand management, product development and analysis, campaign development, media spend and placement, risk and compliance related items and vendor management.
• Managing PR consultants and developing market and industry specific public relations strategies.
• Supporting the Chief Marketing Officer in maintaining a consistent corporate image.
• Supporting key business line leaders with customer experience management, sales support, public relations activities and helps to identify and pursue market opportunities.
• Leading department risk and control framework, audit readiness, compliance integration into marketing workflows, policies and procedures oversight, vendor governance and third-party risk alignment plus data and process/project governance.
• Overseeing placement of marketing assets for all media outlets for associated business areas (print, radio, TV, online, billboard, etc).
• Overseeing promotions and campaigns to support the selling of bank products and services.
• Overseeing development of presentation decks, talking points and other materials for executives and other spokespeople.
• Ensuring the website content is fresh and engaging and compliant for auditing purposes.
• Overseeing the marketing budget including reforecasting and planning.
• Analyzing and reporting on return on investment for marketing spend.
• Partnering with management on community sponsorships, donations, and Community Reinvestment Act contributions.
• Leading market and competitive research.
• Acting as an advisor for key business lines and ensuring positioning is effective.
• Overseeing final reporting on event marketing initiatives and making recommendations about future event marketing investments.
• Serving as marketing representative on operational and risk committees and creating risk assessments as it relates to Reputation Risk and tracking and communicating key metrics for company-wide risk reporting.
• Providing analysis to executives and sales team on best practices, market trends and shifts, and performance monitoring metrics.
• Leading and developing a team; responsible for hiring, coaching, performance management, training and development.

Benefits

• Competitive salaries
• Ownership stake in the company
• Medical and dental insurance
• Time off
• A great 401k matching program
• Tuition assistance program
• An employee volunteer program
• A wellness program
• Opportunity to bolster business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED