Director, Commercial Banking and Wealth Management Marketing

CIBC • Chicago, IL

1d • Onsite

About The Position

The US Marketing team brings CIBC’s brand to life in the market through integrated, insight-driven marketing strategies that support business growth and strengthen client relationships. As Director, Commercial Banking and Private Wealth Marketing, you'll develop and lead a strategic marketing roadmap for CIBC’s US Commercial Banking and Private Wealth businesses, with a primary focus on advancing Commercial Banking growth priorities. You’ll create integrated campaigns and go-to-market strategies that support client acquisition, deepen existing relationships, and strengthen CIBC’s position across key segments, industries, and geographies. In this role, you’ll partner closely with executive leaders, group heads, sales teams, and cross-functional partners to align marketing plans with business objectives and revenue goals. You’ll also identify opportunities to connect Commercial Banking and Private Wealth offerings, particularly for business owners, executives, founders, and clients experiencing major wealth events. Your knowledge of the US marketplace will be essential as you shape differentiated strategies that resonate with clients and drive measurable outcomes.

Requirements

• 15+ years of experience in financial services marketing, including significant experience in Commercial Banking.
• Experience developing and executing brand and marketing strategies in the US marketplace.
• Understanding of the needs of commercial and wealth clients, as well as the dynamics of complex, relationship-based sales environments.
• Experience developing and implementing strategic team goals.
• Experience coaching employees and inspiring successful team performance.
• Experience taking initiative, going above and beyond, and delivering results.
• Analytical Thinking
• Campaign Development
• Communication
• Customer Engagement
• Leadership
• Marketing Campaign Analysis
• Marketing Planning
• Operational Efficiency
• People Management
• Project Management

Nice To Haves

• Experience supporting Private Wealth or affluent client segments is an asset.

Responsibilities

• Develop and execute integrated marketing strategies aligned to business objectives across Commercial Banking and Private Wealth, with a primary emphasis on Commercial Banking growth.
• Serve as a senior marketing advisor to executive leaders and group heads, leading positioning and go-to-market efforts across priority client segments and growth opportunities.
• Design and oversee awareness, acquisition, and engagement campaigns that generate qualified opportunities for relationship managers and sales teams.
• Build targeted programs that increase penetration across Commercial and Industrial Banking, Commercial Real Estate, Treasury and Payment Solutions, Specialized Industries, and priority Private Wealth segments.
• Lead thought leadership, content, events, and executive engagement strategies that strengthen brand awareness and reinforce CIBC’s trusted advisor position.
• Create personalized marketing programs and lifecycle-based communications that deepen client loyalty, improve the client experience, and support relationship expansion.
• Partner with group heads and internal stakeholders to tailor value propositions, communications, and campaigns to specific industries, client needs, and growth priorities.
• Identify opportunities to strengthen connectivity between Commercial Banking and Private Wealth, including support for liquidity events, succession planning, retirement transitions, and intergenerational wealth transfer.
• Establish data-driven marketing frameworks and key performance indicators tied to awareness, acquisition, engagement, pipeline contribution, referral activity, and client growth outcomes.
• Use customer relationship management tools, digital analytics, client insights, and marketing automation platforms to optimize performance, while managing budgets, agency relationships, and resource allocation effectively.

Benefits

• competitive salary
• incentive pay
• banking benefits
• a benefits program
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed