Director of Marketing & Communications

BallenIsles Country Club • Bethany Beach, DE

8h • Hybrid

About The Position

The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community’s lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community’s brand and reputation.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 8–10+ years of experience in communications, preferably in community associations, hospitality, or property management
• Excellent writing, editing, and presentation skills

Nice To Haves

• Experience working with HOA boards, governance structures, or member-based organizations strongly preferred
• Strong understanding of community branding and resident engagement strategies
• Resident engagement and community-building
• Strategic messaging and brand management
• Crisis and sensitive communication handling
• Digital content and communication platforms
• Stakeholder management (board members, residents, vendors)
• Organization and diplomacy

Responsibilities

• Develop and implement a comprehensive marketing and communications strategy aligned with the Board’s goals and community vision
• Advise community leadership on communication best practices, messaging, and resident engagement strategies
• Ensure transparency, clarity, and timeliness in all communications
• Maintain a strong, consistent brand that reflects the community’s lifestyle and values
• Oversee all resident communications, including newsletters, email updates, website content, and announcements
• Simplify and communicate community policies, governance updates, and community initiatives
• Enhance resident engagement through storytelling, lifestyle content, and community highlights
• Manage communication related to meetings, elections, assessments, and compliance updates
• Promote the community as a desirable place to live and visit
• Develop marketing materials showcasing amenities, lifestyle, and community value benefits
• Maintain website and social media channels with a focus on both resident and guest audiences
• Protect and enhance the community’s reputation through consistent messaging and proactive communication
• Manage external communications with local media, partners, and neighboring communities when needed
• Handle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)
• Promote community-sponsored events, clubs, and programs
• Partner with property management and committees to increase participation and satisfaction
• Highlight community culture, lifestyle, and resident stories to strengthen sense of belonging
• Oversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort community
• Manage website as a central communication hub for residents and visitors
• Utilize analytics to improve communication effectiveness and engagement
• Ensure all communications align with community bylaws, policies, and legal considerations
• Support clear and compliant messaging related to rules, guidelines, and assessments
• Collaborate with legal counsel or management as needed for sensitive or regulated communications
• Develop and manage the marketing and communications budget
• Track engagement metrics (email open rates, event participation, website usage)
• Evaluate effectiveness of communication strategies and adjust accordingly

Benefits

• Healthcare Benefits – Medical, Dental, and Vision coverage
• Retirement Benefits – 401(k) with employer match (19 years of age and older)
• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

What This Job Offers

• Job Type: Full-time
• Career Level: Director