Director of Marketing and Communications - Marketing and Communications

Hattiesburg Clinic • Hattiesburg, MS

12h

About The Position

The Director of Marketing & Communications leads the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines. The role manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the department.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy.
• Strong understanding of branding principles and brand governance.
• Strong problem-solving, strategic development, and organizational skills.
• Experience interpreting marketing analytics and KPIs, including Google Analytics, advertising metrics, and social media metrics.
• Experience with project management platforms and workflow systems.
• Experience managing multiple concurrent, high-priority projects with competing deadlines.
• Experience leading multidisciplinary teams and managing shareholder relationships.
• Strong discretion and ability to handle confidential information.
• Excellent written, verbal, presentation, and facilitation skills.
• Must be self-directed.
• Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist.
• Understanding of healthcare marketing regulations and patient privacy considerations.
• Knowledge of healthcare consumer behavior and service-line marketing.

Nice To Haves

• Master’s degree in Marketing, Communications, or a related field.
• A minimum of five years of healthcare marketing experience and managerial experience.
• Familiarity with physician relations and provider recruitment marketing.

Responsibilities

• Lead the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines.
• Manage Marketing & Communications staff.
• Lead strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department.
• Use marketing analytics and KPIs to guide strategic decisions.
• Develop and monitor marketing performance dashboards and present executive-level reports.
• Evaluate creative work for effectiveness, consistency, and strategic alignment.
• Provide constructive creative direction and feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Director