Director of Marketing and Communications
About The Position
The Director of Marketing and Communications develops and executes integrated marketing strategies to increase brand awareness, customer acquisition, and direct bookings for Roberts Hawaiʻi. The role leads digital marketing and campaigns across channels, uses AI and automation to improve marketing workflows, oversees creative development and performance measurement, and partners with teams and vendors to improve website content, user experience, and online booking conversions. The position also supports product launches, seasonal promotions, and initiatives across business lines while monitoring tourism trends, booking behaviors, and AI-powered travel discovery. The Director develops external communications strategies, prepares press releases and executive messaging, builds media and industry relationships, identifies opportunities for positive coverage and community engagement, and coordinates media inquiries, crisis communications, and reputation management. The role leads social media strategy and content, oversees creative production and marketing collateral, maintains consistent branding, and manages content calendars and creative vendor relationships. The position leads and develops marketing staff, manages budgets, agency and vendor relationships, and project timelines, and monitors performance indicators such as website traffic, conversion rates, ROAS, customer acquisition, and direct booking revenue. The Director analyzes campaign results and provides actionable recommendations to senior leadership. The role calls for a strategic, creative, analytical, resourceful, collaborative, and adaptable leader who can also execute hands-on and use technology thoughtfully to scale marketing efforts.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent experience.
- At least five years of progressive experience in marketing, communications, or public relations.
- Experience leading marketing campaigns, digital advertising, and content development.
- Previous supervisory or team leadership experience.
- Excellent writing, editing, verbal communication, and presentation skills.
- Strong understanding of social media, digital marketing, SEO, and marketing analytics.
- Experience developing press releases, corporate messaging, or public relations materials.
- Strong organizational, project management, and analytical skills.
- Ability to work independently and deliver results.
Nice To Haves
- Project Management Professional (PMP) certification.
- Certified Business Analysis Professional (CBAP) certification.
- Lean Six Sigma Green Belt or Black Belt.
- ITIL Foundation Certification.
- Prosci Change Management Certification.
- Certified Scrum Master (CSM) or Agile certification.
- Five to seven years of experience, preferably in tourism, hospitality, travel, or entertainment.
- Knowledge of Hawaiʻi’s visitor industry and tourism distribution channels.
- Experience with Google Analytics 4, Google Ads, Meta Ads Manager, and email marketing platforms.
- Experience with media relations, crisis communications, and reputation management.
- Experience using generative AI and automation tools to improve creative development, marketing productivity, campaign optimization, and workflow efficiency.
- Experience managing multiple brands or business lines.
Responsibilities
- Develop and execute integrated marketing strategies to increase brand awareness, customer acquisition, and direct bookings.
- Lead digital marketing, including Google Ads, SEO, social media advertising, email marketing, and emerging channels.
- Use AI and automation to streamline campaign planning, content creation, reporting, and routine workflows.
- Oversee campaigns from concept through execution, including budgets, creative development, and performance measurement.
- Partner with teams and vendors to improve website content, user experience, and online booking conversions.
- Support product launches, seasonal promotions, and initiatives across business lines; monitor tourism trends, booking behaviors, and AI-powered travel discovery.
- Develop external communications strategies that strengthen Roberts Hawaiʻi’s brand and reputation.
- Write and coordinate press releases, corporate announcements, executive messaging, and external communications materials.
- Build relationships with local media, tourism publications, and industry organizations.
- Identify opportunities for positive coverage, community engagement, and brand storytelling.
- Coordinate media inquiries and support crisis communications and reputation management.
- Lead social media strategy and content across Instagram, Facebook, TikTok, YouTube, and relevant platforms.
- Oversee photography, video production, creative design, and marketing collateral.
- Maintain consistent branding, messaging, and visual identity across channels.
- Develop content showcasing Roberts Hawaiʻi’s experiences, services, and connection to Hawaiʻi.
- Manage content calendars and relationships with creative vendors and content creators.
- Lead and develop marketing staff with clear priorities, accountability, and performance expectations.
- Manage marketing budgets, agency and vendor relationships, and project timelines; identify opportunities to build internal capabilities and use external resources efficiently.
- Monitor KPIs, including website traffic, conversion rates, ROAS, customer acquisition, and direct booking revenue.
- Analyze campaign performance and provide actionable recommendations to senior leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Director
