Director of Marketing & Communications

LMLC OPERATIONS LLC•Rosamond, CA

About The Position

The Director of Marketing, Communications and Design provides strategic leadership for brand development, integrated marketing, public relations, content, and creative execution across Summit & Speed properties and experiences, including the Singer Driver’s Club. The role builds cohesive campaigns to drive awareness, audience growth, engagement, and revenue while maintaining consistent brand standards, storytelling, and visual identity across channels, events, and stakeholder touchpoints. The Director leads marketing and communications strategy and execution, oversees creative production and resources, manages departmental planning and budgets, and partners with teams across events, partnerships, operations, finance, and executive leadership. The position balances strategic leadership with hands-on execution in a fast-paced environment and includes event-related travel and attendance at events, site visits, content shoots, and meetings, sometimes outside normal business hours.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Design, Business, or a related field, or an equivalent combination of education, training, and experience.
Significant progressive experience leading integrated marketing, communications, brand, or creative functions.
Demonstrated success developing brand strategy, leading campaigns, managing cross-functional teams, and translating creative vision into measurable business results.
Exceptional written and verbal communication skills, including the ability to shape messaging for executive, partner, media, and consumer audiences.
Strong brand, campaign, editorial, and creative judgment, with the ability to evaluate work for clarity, quality, and strategic fit.
Excellent leadership, team development, project management, and vendor management capabilities.
Strong analytical thinking and business acumen, and comfort using performance data to guide decisions and improve results.
Demonstrated ability to manage budgets, prioritize resources, and drive execution across multiple initiatives and stakeholders.
Strong command of English, both written and spoken.
Ability to thrive in a fast-paced, team-oriented environment and build strong working relationships across departments.
High level of professionalism, discretion, and confidentiality when handling sensitive communications and business information.
Strong computer proficiency and ability to learn company systems and platforms quickly.
Must be highly organized, adaptable, and effective with multiple concurrent priorities.
Must demonstrate strong judgment, executive presence, and effective communication in internal and external interactions.
Must be able to lead through ambiguity, balance strategic thinking with hands-on execution, and manage competing deadlines effectively.
Must be available to work evenings, weekends, and holidays as needed.
Must be able to lift up to 25 lbs.
Must attend events, site visits, content shoots, and meetings, which may take place indoors or outdoors and outside normal business hours; event-related travel outside the office location is required.

Nice To Haves

Experience in events, hospitality, lifestyle, consumer brands, or related environments.
Proficiency with Microsoft 365 and common marketing and creative tools.
Experience with Adobe Creative Suite, project management platforms, analytics tools, email marketing systems, and content publishing workflows.

Responsibilities

Develop and execute integrated marketing strategies that support company priorities, event promotion, ticket sales, partner value, and long-term brand growth.
Translate business goals into multi-channel campaigns across paid, owned, earned, and experiential platforms, aligning brand positioning, audience targeting, and performance objectives.
Oversee annual marketing calendars, launch plans, campaign priorities, and promotional sequencing.
Steward brand architecture, messaging frameworks, and visual identity standards.
Set communications strategy across media relations, executive and partner communications, social media, email, and owned content channels.
Lead storytelling, editorial planning, and message development for campaigns, events, announcements, and brand moments.
Manage media outreach, press materials, interviews, and public-facing communications with internal stakeholders, agencies, and event leadership.
Guide sensitive or high-visibility communications to maintain message discipline, brand integrity, and a professional external presence.
Lead creative development for brand campaigns, event collateral, signage, digital assets, presentations, video support, and partner-facing materials.
Review and approve design concepts, copy direction, and production outputs for quality, consistency, accessibility, and brand compliance.
Manage internal creative resources and external agencies, freelancers, photographers, and production vendors to deliver work on time, on budget, and to a high standard.
Improve creative workflows, briefing practices, asset management, and production planning.
Lead, mentor, and develop marketing, communications, and creative team members; establish priorities, performance expectations, and collaborative practices.
Own departmental planning, budgeting, vendor oversight, and resource allocation.
Partner with events, partnerships, operations, finance, and executive leadership to align communications, promotions, sponsor deliverables, and operational realities.
Track campaign and channel performance, summarize results, and use data-informed insights to refine strategy and support decision-making.
Provide support where needed to ensure team success and a high standard of service for guests, partners, and colleagues.