Global Marketing Director

Ipsen•Cambridge, MA

1d•$191,000 - $280,000•Hybrid

About The Position

The Global Marketing Director plays a key role in driving the business forward and supporting the affiliates with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Strategic insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.

Requirements

Degree-level education, ideally in life sciences or in business studies
Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases
Global marketing experience and in-country marketing experience in one of the top 5 European markets (Germany France, Italy, Spain, UK) or in North America (US, Canada)
Proven track record of marketing across multiple stages of a products life cycle
Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area
Proven ability to work effectively across functions and collaborate with diverse stakeholders at both Global and Affiliate levels, adapting leadership style to each situation
Strong and collaborative team player
Fluent English is compulsory

Responsibilities

Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting
Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
Benchmarks against competitors and proposes corrective actions where appropriate
Continually reviews and consolidates competitive intelligence and customer insights
Ensures close relationship with affiliates and strong understanding of local market dynamics
Works with partner agencies in driving the core campaign and materials
Drives local alignment with global brand strategy & initiatives
Supports affiliate teams with the roll out of global marketing plans and programs
Works with affiliates to identify key performance drivers and align on priority scenarios
Develops KPIs to measure impact of global marketing activities
Tracks functional execution of KPIs to deliver the global brand strategy
Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities
Supports the development of the market research plan and acts as the marketing point for identified market research projects
Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey.
Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
Develops meaningful actionable insights that reflect the needs of all key customer groups
Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
Monitors the product life cycle landscape to ensure awareness of new insights
In collaboration with decision support team develops the 5Y and long-range plan forecasts
Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen
Ensures strong cross functional engagement and collaboration with all members of the Global cross functional team, specifically with medical affairs colleagues and with the Global Brand Team in the development and implementation of global programs and activities
Proactively seeks affiliate engagement and the sharing of best practices across the organization
Complies with Company guidelines and country/industry standards on ethics and compliance
Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy
Acts as a role model for ethical behavior