Senior Director, North America Marketing
About The Position
The Senior Director of Marketing is a strategic executive leader responsible for overseeing and implementing strategic marketing initiatives in specific geographic regions or territories. This role requires an experienced B2B marketing leader with extensive experience in developing and executing successful marketing campaigns and the ability to influence global go-to market strategies. This leader must have extensive experience in event management for large complex events. The primary responsibility of the Senior Director of Marketing is to work directly with the CRO, Senior Vice President of Sales, and global Marketing disciplines to translate business goals into integrated marketing plans that deliver pipeline, accelerate sales velocity, and support regional revenue growth. This role will coach and mentor staff to execute agreed plans and support individual sales teams across client and net new business. The role serves as a B2B strategist, creative contributor, and project manager, ensuring consistent and high-quality marketing pipeline-building activities. The ideal candidate will be detail-oriented, tech-savvy, and enjoy data analysis. You will lead and develop a high-performing NA marketing operations organization and serve as a key member of the global marketing leadership team. You will not be afraid of hard work and will enjoy making those around you successful.
Requirements
- 15+ years of experience in B2B SaaS marketing, including 5+ years in regional leadership roles
- Deep understanding of pipeline contribution models, account-based marketing, and intent-based strategies
- Executive presence and experience influencing C-level stakeholders
- Strong operational and analytical skills; able to define and measure marketing impact
- Demonstrated ability to build and lead high-performing teams
- Excellent communication and storytelling capabilities, both written and verbal
- Experience with tools such as Salesforce, Marketo, 6Sense, Tableau, and event/engagement platforms
- Experience training and managing people.
- Significant experience in event and trade show management
- Experience in content writing and trade show management.
- Experience using Tableau, Marketo, On24, Cvent, 6Sense, Salesforce, Wrike, Outreach, Sales Navigator, LinkedIn, Social Advocacy, and Direct Mail platforms i.e. Sendosa or Reachdesk (or similar solutions.).
Nice To Haves
- Years of Experience in Related Field: 20+ years
- Education: Related degree
Responsibilities
- Strategy development and implementation of a comprehensive marketing plan that aligns with the overall business objectives and drives revenue growth in the North America.
- Lead a team of marketing managers and/or specialists. Provide guidance, support and mentorship to ensure the team’s success.
- Own and manage all elements of the Beyond the Black North America event and numerous trade shows and sponsored events.
- Collaborate with cross-functional teams, including sales, product marketing, solutions marketing and corporate marketing, to execute global integrated marketing campaigns that effectively target key accounts in the territories.
- Cultivate strong relationships with key stakeholders, including regional sales teams, channel partners, and industry influencers, to drive collaboration and ensure marketing efforts are aligned with sales goals.
- Develop and manage regional marketing budget including events, field marketing, and customer marketing, ensuring optimal allocation of resources to achieve maximum return on investment.
- Define key performance indicators (KPIs) for events, field and customer marketing activities, track and analyze campaign performance, and provide regular reports and insights to senior leadership.
- Collaborate with other regional marketing leaders and contribute to the development and sharing of best practices, marketing tools, and processes to enhance overall marketing effectiveness.
- Lead, mentor, and develop a multi-disciplinary marketing team across events, field marketing, and customer marketing.
- Cultivate a high-performance culture focused on accountability, innovation, and collaboration.
Benefits
- short-term and long-term incentive programs
- robust offering of benefit and wellness plans
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
