Influencer Marketing Director - North America

SAMY • Toronto, ON

5d

About The Position

SAMY is a global powerhouse redefining brand communication for a social-first world, helping brands stay relevant, shape culture, and build real connections. Since 2013, SAMY has grown into a global force with over 1,200 experts across 17+ offices in 55 markets and 22+ countries. They launch over 40 campaigns a week, create one piece of content every minute, and generate over $500K in revenue daily. SAMY describes themselves as Path Finders: curious, ambitious, and unafraid to challenge what's next. They are not afraid to play it safe and aim to build what's next.

As an Influencer Marketing Director, your mission is to design, lead, and execute impactful social media and content strategies that align with our clients' core business objectives. You will build trust with key partners, manage end-to-end influencer campaigns, and translate deep insights into effective digital strategies tailored to US audiences. Acting as a collaborative guide for the team, you will bring structure, creative oversight, and thoughtful judgment to drive strategic growth and campaign success.

Requirements

• Approximately 7–8 years of professional experience in social media and influencer marketing, ideally within agency environments or managing complex multi-market accounts.
• Solid understanding of US cultural trends, platform developments, and effective strategies within the creator ecosystem.
• Clear, empathetic, and effective communication skills for presenting strategy and building strong relationships with diverse stakeholders.
• Exceptional organizational skills to balance high-level strategy with daily execution across multiple projects.
• Ability to interpret data, measure impact, and adapt social strategies to meet evolving client needs.

Responsibilities

• Oversee the end-to-end lifecycle of social campaigns, ensuring creative direction, content planning, and messaging align with brand objectives.
• Manage influencer partnerships, from discovery and negotiation to campaign delivery, compliance, and performance tracking.
• Apply knowledge of US consumer behavior, digital media trends, and the creator landscape to craft relevant, high-performing strategy.
• Maintain a hands-on approach across operational details, content schedules, publishing, and creative reviews to ensure consistent quality.
• Measure, analyze, and present key campaign metrics to stakeholders, offering data-driven recommendations for continuous improvement.
• Identify potential campaign risks early, resolving operational challenges with clear communication and sound professional judgment.
• Step in to represent the functional area when needed, mentoring team members and fostering consistent processes across cross-functional workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed