Senior Director of Marketing, North America

Legora•New York, NY

2d•$258,000 - $304,000•Onsite

About The Position

Legora is redefining how legal work gets done, built with legal professionals for legal professionals. Their AI-native workspace helps legal teams move faster, think more clearly, and operate with sharper precision by analyzing documents and powering end-to-end workflows. With over 2,100 customers in 80+ countries and significant ARR growth, Legora is expanding through acquisitions and strategic partnerships. Joining Legora means embracing ownership, fighting for excellence with direct feedback, and growing together as a team, prioritizing mission over ego. This is a place for those driven by impact, pace, and raising the bar.

Requirements

8–12+ years in B2B marketing, with significant experience in senior leadership roles accountable for pipeline and revenue outcomes.
Experience building and leading marketing teams across multiple regions or markets.
Deep fluency in brand strategy, Account-Based Marketing (ABM), field marketing, and integrated campaigns.
A track record of building category presence and shaping market perception.
Exceptional communication skills, able to bridge CMO-level strategy and campaign-level detail.
Experience contributing to measurement infrastructure to prove marketing's impact.
Strong commercial instincts, with a focus on pipeline, revenue, and NRR.

Nice To Haves

Experience in legal tech, enterprise SaaS, or a professional services-adjacent environment is a strong advantage.

Responsibilities

Own Legora's category narrative and brand positioning across the full North American market.
Set the strategic positioning framework for regional teams, ensuring consistency and local relevance.
Represent marketing in cross-functional leadership conversations at the North America level.
Ensure Legora is recognized as the category leader in legal AI across North America.
Design the North American Go-To-Market (GTM) model, including regional resourcing, ABM tiers, and field/digital channel integration.
Own pipeline generation and influence targets at the North America level and partner with the VP Revenue for North America.
Direct Legora's presence at flagship industry events, integrating them into broader campaigns.
Partner with the Growth team to evolve demand generation strategies for new segments and geographies.
Collaborate with Product Marketing to identify product levers, translate capabilities into market narratives, and ensure campaigns are built on product strengths.
Own the North American customer marketing strategy, building an advocacy engine for references, case studies, and community.
Define how customer stories support the category narrative and are deployed across the funnel.
Partner with Engagement and Community teams on adoption and expansion programs to improve Net Revenue Retention (NRR).
Own the full North American marketing P&L, allocating investment, setting priorities, and reporting to marketing leadership.
Build and develop the North American marketing team, including regional Marketing Directors and their reports.
Set the operating model, defining standards, establishing cross-regional processes, and building scalable ways of working.
Identify capability gaps and advocate for investment in people, technology, and programs.