Marketing & Sales Director - PWS

ITW • Appleton, WI

25d • Onsite

About The Position

Illinois Tool Works (ITW) is a Fortune 200 global industrial company and a leading diversified manufacturer of specialized industrial equipment, consumables, and related service businesses. This Marketing & Sales Director position is within a $115M division of Miller Electric Mfg Co. The role is a key marketing leadership position and strategic partner to the Vice President/General Manager. The primary responsibility is to develop, communicate, and execute the organization's marketing and growth strategies, encompassing product management, commercialization, market development, and customer value creation. The Director will focus on identifying and capitalizing on growth opportunities, strengthening market penetration, and driving profitable business expansion through customer-focused and data-driven decision-making.

Requirements

• Bachelor's degree in Engineering, Marketing, Business, or a related field.
• 10+ years of progressive marketing, product management, or commercial leadership experience.
• Minimum 5 years of leadership experience managing teams and cross-functional initiatives.
• Experience in business-to-business (B2B) product development, commercialization, and growth strategy.
• Strong business acumen with the ability to connect strategic initiatives to financial performance and long-term business results.
• Excellent analytical skills with the ability to convert complex data into actionable business recommendations.
• Proven success identifying profitable market segments, growth opportunities, and customer needs.
• Demonstrated ability to influence, lead change, and drive results through a fact-based, data-driven approach.
• Strong relationship-building skills with customers, distribution channels, and industry partners.
• Excellent written, verbal, and presentation communication skills.
• Demonstrated potential and desire for continued leadership growth within the organization.
• Ability to balance risk, make sound decisions, and execute with urgency.

Nice To Haves

• MBA preferred.
• Practical or theoretical knowledge of welding processes and consumables preferred.
• P&L management experience preferred.

Responsibilities

• Develop and execute business growth strategies, including goals, priorities, resource allocation, and investment plans.
• Partner with division leadership to identify and prioritize growth opportunities that drive revenue, profitability, and market share.
• Assess industry trends, competitive activity, customer needs, regulatory developments, and technological advancements to inform business strategy.
• Identify and evaluate new markets, platforms, and business opportunities.
• Serve as a key business leader, providing strategic input beyond the marketing function.
• Lead market research, Voice of the Customer initiatives, and customer insight programs to identify opportunities and refine value propositions.
• Analyze market, customer, competitive, demographic, pricing, and sales data to develop actionable recommendations and marketing objectives.
• Drive market segmentation strategies that improve customer targeting, commercialization effectiveness, and penetration of priority end-user segments.
• Maintain a deep understanding of customer needs and market dynamics to support profitable growth.
• Lead product portfolio evaluation, positioning, pricing, and lifecycle management.
• Co-lead new product development and innovation initiatives to meet market needs and expand market share.
• Develop and execute promotional strategies and go-to-market plans that support growth and profitability.
• Collaborate with sales, distribution channels, and key customers to strengthen market presence and accelerate growth.
• Develop programs and initiatives that increase market share in existing markets while expanding into new segments.
• Act as a visible representative of the business with customers, channel partners, and industry stakeholders.
• Provide leadership, direction, and coaching to direct reports and cross-functional teams.
• Clearly communicate business priorities and foster a culture of accountability, collaboration, and continuous improvement.
• Effectively manage cross-functional relationships in alignment with ITW operating principles.
• Leverage ITW Toolbox methodologies (80/20, PLS, MRD, USa) to improve market penetration, customer focus, and profitability.

Benefits

• ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
• As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
• All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager