Senior Director, Consumer Payments Marketing

Visa•Miami, FL

7d•$180,200 - $316,200•Hybrid

About The Position

The Senior Director, Consumer Payments Marketing is a senior leader within Visa’s LAC Marketing organization, responsible for leading consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, Debit, and other regional priorities. The role integrates planning and execution across markets, products, sponsorships, brand, and client opportunities, connecting consumer insights, product roadmaps, and marketing activation. The Senior Director leads senior managers responsible for segment strategies and partners with Product, Sales, Client Marketing, Insights & Analytics, Sponsorships, media, creative, content, partnerships, and market teams. The role translates consumer and segment opportunities into marketing strategies, go-to-market plans, and measurable business outcomes, while adapting global strategic-segment platforms for regional impact. This position reports to the VP, Consumer Payments, Content, Media & Digital Innovation, LAC. It requires at least three days in the office, with the specific days confirmed by the Hiring Manager. U.S. work authorization is required; visa sponsorship and relocation assistance are not provided. Travel is required 5–10% of the time. Work hours vary according to department needs, and the position is performed in an office setting.

Requirements

At least 12 years of work experience with a Bachelor’s degree, at least 10 years with an advanced degree, or at least 5 years with a PhD.
Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments.
Proven experience translating consumer insights and segment strategies into actionable marketing plans that produce measurable business outcomes.
Strong strategic thinking, including the ability to connect consumer insights, segment behaviors, and cultural trends to product roadmaps and marketing activation.
Experience in highly matrixed organizations and influencing senior stakeholders across marketing, product, insights, analytics, sponsorships, and creative or media teams.
Ability to build cross-functional relationships and drive alignment across regions and business units.
Strong analytical skills and ability to translate data, research, and behavioral trends into strategic recommendations.
Experience managing and developing high-performing teams and fostering innovation and continuous improvement.
Excellent written and verbal communication skills, including the ability to explain marketing decisions and shape compelling narratives.
Fluency in English and Spanish.
U.S. work authorization.

Nice To Haves

15 or more years of experience with a Bachelor’s degree, 12 or more years with an advanced degree, or 9 or more years with a PhD.
Fluency in Portuguese.

Responsibilities

Lead consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, Debit, and other LAC priorities, translating consumer insights and trends into marketing strategies and market plans.
Act as the day-to-day business partner to LAC Product & Solutions teams, ensuring consumer marketing supports product marketing goals.
Adapt global segment platforms, including Infinite, new Travel positioning, Visa Destinations, and eCommerce platforms, to maximize regional impact.
Connect long-term segment strategy with near-term activation and market-ready execution.
Lead integrated planning with media, creative, content, sponsorship, partnership, and product teams.
Partner with research and analytics teams to develop consumer understanding, identify opportunities, and inform marketing decisions and priorities.
Align teams across markets around consumer- and segment-centric growth goals.
Connect segment insights with product roadmaps to inform adoption, engagement, and go-to-market execution.
Oversee Affluent marketing strategy, including premium positioning, differentiated experiences, and partnerships.
Lead Cross-Border and travel marketing strategy, campaigns, product activation, and partnership efforts.
Develop and execute marketing plans to strengthen Visa’s position among Affluent and Cross-Border consumers.
Oversee marketing strategies that build relevance, adoption, and engagement among Next Gen consumers.
Lead Debit marketing strategy to support growth, usage, and preference.
Drive eCommerce marketing strategies that grow digital payments and online transaction preference.
Develop consumer-facing marketing approaches for New Payment Flows and digital payment innovations.
Integrate consumer segment priorities into sponsorship and partnership activation strategies.
Develop segment-specific experiences and benefits, particularly for Affluent and Next Gen audiences.
Ensure sponsorship activations deliver differentiated value and experiences for priority segments.
Shape Visa’s segment-specific consumer story, reinforcing leadership in security, trust, innovation, and relevance.
Build the strategic vision for brand visibility and preference across priority consumer segments.
Partner with creative and brand teams to deliver compelling, culturally relevant executions.
Build, lead, coach, and develop a high-performing team of senior managers, including providing direction, performance management, and professional development.
Foster a collaborative and innovative team environment aligned with consumer growth priorities.