Director Consumer Marketing Kevzara
About The Position
The Director Consumer Marketing Kevzara leads the development and evolution of the Kevzara US Consumer brand strategy, aligning it with lifecycle management priorities and long-term brand ambition. The role translates clinical, market, and competitive insights into strategic choices and differentiated value propositions for Consumer audiences, while partnering with Medical, Market Access, Insights, Field Leadership, and Global teams. The position advances Consumer engagement through digital, omnichannel, analytics, and AI-enabled strategies. It promotes experimentation and test-and-learn approaches and works with data science, digital excellence, and technology partners to embed predictive analytics, personalization, and automation into Consumer marketing. As a senior matrix leader and thought partner, the Director aligns cross-functional stakeholders around priorities, investment decisions, and performance expectations. The role owns prioritization of Consumer marketing investments, applies ROI/BOI discipline to optimize performance, and partners with Finance and Insights on forecasting assumptions, scenario plans, and performance dashboards.
Requirements
- At least 5 years of progressive experience in biopharma marketing, commercial strategy, or related fields.
- Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages.
- Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings.
- Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
- Exceptional strategic thinking, communication, and decision-making skills.
- Experience managing or stewarding significant budgets, with a track record of ROI-driven optimization.
Responsibilities
- Lead the development and evolution of the Kevzara US Consumer brand strategy, aligned with lifecycle management priorities and long-term brand ambition.
- Translate clinical, market, and competitive insights into strategic choices and differentiated value propositions for Consumer audiences.
- Partner with Medical, Market Access, Insights, Field Leadership, and Global teams to align strategy and execution.
- Drive innovative Consumer engagement models, including digital, omnichannel, analytics, and AI-enabled strategies.
- Champion experimentation and test-and-learn approaches to accelerate learning and identify growth opportunities.
- Collaborate with data science, digital excellence, and technology partners to incorporate predictive analytics, personalization, and automation into Consumer marketing.
- Influence and align cross-functional partners on strategic priorities, investment decisions, and performance expectations.
- Serve as a senior thought partner to brand leadership, field teams, and executive stakeholders.
- Lead without direct authority, modeling enterprise-minded collaboration and strategic clarity.
- Own prioritization of investments across Consumer marketing initiatives and allocate resources to high-value opportunities.
- Apply ROI/BOI discipline and analytics to optimize performance and inform investment decisions.
- Partner with Finance and Insights to develop forecasting assumptions, scenario plans, and performance dashboards.
Benefits
- Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
- At least 14 weeks of gender-neutral parental leave.
- Rewards package recognizing employee contributions.
- Opportunities for career growth through promotion or lateral moves, at home or internationally.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
