Regional Marketing and Communications Director - Baton Rouge

Ochsner Health•New Orleans, LA

About The Position

The Regional Marketing and Communications Director oversees strategic planning, direction, implementation, and measurement of marketing and communications initiatives in an assigned region. The role adapts the system-wide marketing and communications strategy to regional needs, builds brand equity and reputation, tracks regional performance indicators, and advises regional executive leadership. The director also supervises regional marketing and communications professionals. The position establishes regional marketing plans and budgets aligned with regional and system goals; oversees social, digital, and reputation programs; and ensures timely delivery of marketing initiatives to acquire, retain, and engage consumers. The director works with analytics teams to measure communications across platforms, aligns regional internal communications with system initiatives, manages regional media relations and crisis communications, and oversees staff, agencies, resources, and budgets. The role also maintains knowledge of applicable laws, accreditation standards, and regulatory requirements and ensures compliance.

Requirements

Bachelor’s degree in communications, marketing, business administration, or a related field.
At least 5 years of experience in communications strategy, planning, management, and measurement, including at least 3 years in management.
Exceptional verbal and written communication skills, including the ability to present information clearly and professionally to varied audiences.
Ability to manage staff and a regional marketing and communications budget and be accountable for results.
Ability to analyze information and make recommendations.
Excellent interpersonal skills and ability to build relationships with staff, physicians, and senior leadership.
Initiative, attention to detail, project management and organizational skills, and analytical and problem-solving skills.
Computer skills and dexterity for data entry and retrieval; proficiency with computers, software, and web-based applications.

Nice To Haves

Master’s degree in communications, marketing, business administration, or a related field.
At least 7 years of communications experience and/or communications experience in a healthcare system or nationally ranked hospital.

Responsibilities

Establish and oversee regional strategic marketing plans and budgets aligned with regional and system-wide strategic and operational goals.
Oversee social, digital, and reputation programs to build brand equity, improve reputation and positioning, and support employee engagement and desired culture.
Ensure timely delivery of regional marketing programs to acquire, retain, and engage consumers and enhance the organization's image and reputation.
Work with the marketing and communications analytics team to measure messaging across platforms and tactics, review performance indicators, and identify trends and opportunities.
Align regional internal communications with system internal communications to leverage platforms and drive employee engagement.
Manage media relations and crisis communications within the region.
Supervise regional marketing and communications team members and provide coaching and development.
Manage outside agencies, internal resources, and budgets to maximize results and achieve regional and organizational goals.
Remain knowledgeable about applicable laws, accreditation standards, and regulatory requirements and ensure compliance.
Perform other related duties as required.