Regional Marketing and Communications Director - Baton Rouge

Ochsner Health•Baton Rouge, LA

About The Position

The Regional Marketing and Communications Director oversees strategic planning, direction, implementation, and measurement of marketing and communications initiatives in an assigned region. The role adapts the system-wide marketing and communications strategy to regional needs, strengthens brand equity, reputation, and positioning, and tracks regional performance indicators to identify trends and opportunities. The Director serves as a strategic advisor to the regional executive leadership team and supervises regional marketing and communications professionals. The position establishes regional marketing plans and budgets, oversees social, digital, and reputation programs, and ensures timely delivery of marketing programs that acquire, retain, and engage consumers. It coordinates with analytics and internal communications teams, manages regional media relations and crisis communications, develops team members, and oversees agencies, internal resources, and budgets. The role also ensures compliance with applicable laws, regulations, accreditation standards, and organizational compliance and privacy requirements. The work is described as sedentary, involving mostly sitting, with occasional walking or standing and lifting or moving up to 10 pounds occasionally. The routine involves no exposure to blood, body fluid, or tissue, and the incumbent is not called upon to provide emergency care or first aid. The position has no occupational risk for communicable disease exposure; some risk of exposure to hazardous medications or waste may exist in the healthcare setting.

Requirements

Bachelor’s degree in communications, marketing, business administration, or a related field.
Five years of experience in communications strategy, planning, management, and measurement, including three years in management.
Exceptional verbal and written communication skills and the ability to present information clearly and professionally to people at various levels.
Ability to manage staff and a regional marketing and communications budget and be accountable for results.
Ability to analyze information and make recommendations.
Excellent interpersonal skills and ability to build relationships with staff members, physicians, and senior leadership.
Initiative, strong attention to detail, project management and organizational skills, and analytical and problem-solving skills.
Computer skills and dexterity for data entry and retrieval, including proficiency with computers, software, and web-based applications.

Nice To Haves

Master’s degree in communications, marketing, business administration, or a related field.
Seven years of communications experience and/or communications experience in a healthcare system or nationally ranked hospital.

Responsibilities

Establish and oversee regional strategic marketing plans and budgets that contribute to regional and system-wide strategic and operational goals.
Oversee social, digital, and reputation programs to build brand equity, improve reputation and positioning, and support employee engagement and the desired culture.
Ensure timely delivery of regional marketing programs to acquire, retain, and engage consumers and enhance the organization’s image and reputation.
Work with the marketing and communications analytics team to measure messaging across platforms and tactics, review regional performance indicators, and identify trends and opportunities.
Align regional internal communications with system internal communications to leverage platforms and drive employee engagement.
Manage regional media relations and crisis communications.
Supervise regional marketing and communications team members and provide coaching and development.
Manage outside agencies, internal resources, and the regional budget to maximize results and achieve organizational goals.
Perform other related duties as required.
Remain knowledgeable about applicable laws, accreditation standards, and regulatory requirements and ensure compliance.
Report known or suspected unethical or questionable conduct and patient or employee safety, privacy, or other compliance concerns.