Marketing Director

Gardant • Toledo, OH

7d • $60,000 - $65,000

About The Position

The Marketing and Sales Director will lead the lease-up of The Ashford at Enclave in Northwood, Ohio, building its marketing and sales program from the ground up. The role focuses on growing occupancy, establishing referral relationships, creating engaging marketing content, generating and nurturing leads, and providing prospective residents and families with a warm, personalized experience that reflects the organization’s mission of love, compassion, and dignity. Commission opportunities are tied to occupancy milestones.

Requirements

• Valid driver’s license.
• At least 3 years of sales, marketing, or community outreach experience.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Nice To Haves

• Associate degree preferred.
• Prior assisted living experience preferred.

Responsibilities

• Lead the community marketing and sales program, implementing strategies to achieve optimal resident occupancy.
• Build relationships with local community professionals, including physicians, senior centers, and home health providers, to expand referral sources and collaboration opportunities.
• Promote a positive social media presence with creative content that emphasizes the organization’s mission and core values.
• Oversee paid advertising, digital platforms, and traditional outreach to engage residents, employees, and stakeholders.
• Develop and execute coordinated marketing and sales strategies to generate leads, nurture customer relationships, and drive revenue.
• Conduct tailored tours for prospective residents and family members, providing a welcoming experience that reflects the organization’s commitment to compassion and high-quality care.
• Use follow-up strategies to nurture relationships and address inquiries or concerns promptly.
• Manage the Customer Relationship Management (CRM) tool to maintain leads, track follow-up activities, and optimize sales and marketing efforts.

Benefits

• Advancement and professional growth opportunities.
• Comprehensive medical, dental, and vision benefit packages.
• EAP and wellness programs.
• 401(k) with biweekly employer match.
• Employee referral program.
• Competitive paid time off supporting work-life balance.
• Commission opportunities tied to occupancy milestones.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree