Marketing Director Jobs

About The Position

Requirements

• Bachelor’s degree in Communication, Marketing, or a related field.
• Ten years of related experience, including developing and executing multifaceted communications efforts to position and elevate the reputation of an institution and its leadership with multiple audiences.
• U.S. citizenship or legal permanent residency is required due to Federal Export Controls.
• Ability to manage competing priorities across multiple internal clients and deliver results under pressure.
• Superior writing and editing skills, including the ability to translate technical and scientific work for business, investor, and general audiences.
• Customer-first mindset, with curiosity about the people served, empathy for their perspectives and constraints, and the ability to meet them with passion and understanding.
• Experience leading a small team, managing budgets, and directing agencies or contractors.
• Demonstrated ability to build collaborative, trusted relationships and influence across a decentralized, matrixed organization, including with faculty, executives, communications colleagues, and external partners.
• Experience advising senior leaders and managing sensitive or confidential communications with sound judgment and discretion.
• Track record of building integrated campaigns across earned, owned, and digital channels, including websites and newsletters.
• Experience marketing to business audiences, including B2B marketing, corporate partnerships, or business development support.
• Technical proficiency: Budgeting—Advanced; Crisis Communications—Advanced; Editing—Advanced; Internal Communications—Advanced; Media Monitoring and Analysis—Advanced; Media Relations—Advanced; Public Speaking—Advanced; Stakeholder Engagement—Advanced; Vendor Relationship Management—Advanced; Writing—Authority.

Nice To Haves

• Understanding of the innovation and commercialization landscape, including technology transfer, startups, venture capital, and industry partnerships.
• Creativity and entrepreneurial initiative, with comfort navigating ambiguity in a newly formed organization.
• Familiarity with academic environments and the university communications ecosystem.
• Experience communicating about technology commercialization, innovation, venture creation, life sciences, or technology industries in a university, research institution, company, or investment firm.
• Established relationships with key media outlets.
• Experience working in government, higher education, or a research-intensive environment.

Responsibilities

• Ground communications and marketing in audience research, customer discovery, and insight from ICP colleagues.
• Develop and execute an integrated communications and marketing plan across Technology Ventures and Corporate Engagement, with clear objectives, audiences, and channels.
• Establish performance metrics, track and benchmark results, assess paid advertising and sponsorship returns, and report to ICP leadership.
• Advise ICP leadership on communications opportunities and risks, and monitor peer, company, and media activity to sharpen ICP’s positioning.
• Coordinate communications priorities across ICP teams and transparently triage and resource requests against organizational goals.
• Steward ICP’s umbrella brand and sub-brands in alignment with university brand guidelines.
• Codify ICP’s value proposition and external messaging, including why Johns Hopkins partners with industry and what companies can expect.
• Lead marketing for ICP programs, events, and offerings, including the corporate front door and its evolution into an integrated digital experience.
• Develop business development messaging and collateral to help staff position Johns Hopkins as a partner of choice.
• Build campaigns and materials that encourage faculty engagement in commercialization and clarify licensing, startup formation, and industry partnership pathways.
• Support go-to-market planning and marketing for new commercial offerings in partnership with Commercial Strategy & Operations.
• Pilot and evaluate new marketing formats, channels, and ideas; scale approaches that work.
• Manage external agencies, designers, and vendors as needed.
• Oversee ICP websites, newsletters, social media, video, and annual report, ensuring consistent messaging across both arms.
• Develop impact stories about startups, licensed technologies, corporate partnerships, and inventors, and partner with university and divisional communications offices to place them.
• Lead ICP media relations with the university’s Office of Communications and prepare leaders and faculty founders for media and public appearances.
• Produce talking points, presentations, messaging frameworks, and Q&A documents for ICP leadership and staff.
• Lead communications and marketing for flagship events, summits, and convenings; event logistics remain with the teams that own each event.
• Develop and execute internal communications that help ICP staff understand business priorities and support team alignment and change management.
• Partner with leadership on internal messaging needs, including all-staff communications and updates to university partners.
• Lead, coach, and develop the marketing and communications team, setting priorities and workflows that serve both arms of ICP.
• Manage the communications and marketing budget and recommend staffing and resourcing as ICP’s scope grows.
• Evaluate and adopt tools and practices, including AI-enabled content and analytics tools, to extend team capacity.
• Serve as ICP’s liaison to university communications, Johns Hopkins Medicine Marketing & Communications, divisional communications offices, alumni relations, development, and other university partners.
• Build a regular planning partnership with the university’s Office of Communications, aligning story visibility, review, and approvals so ICP news is amplified through central channels.
• Develop regular touchpoints and shared story pipelines with divisional communications teams and Johns Hopkins Medicine.
• Coordinate joint announcements and campaigns with state and regional economic development and ecosystem partners.
• Perform other duties as assigned.