Associate Director, Marketing Insights and Business Intelligence

AbbVie•Mettawa, IL

4d•$141,500 - $268,500

About The Position

The Associate Director, Immunology Pipeline Commercialization & Strategy (PCS) Analytics & Performance Excellence helps internal partners and stakeholders make informed strategic and operational decisions. The role leads Global Marketing Analytics and Business Insights, developing actionable recommendations based on market insights to address business needs and objectives. The Associate Director independently leads Business Insights planning, implementation, and communication of results, supporting alignment of brand strategies and plans. The role manages all aspects of Business Insights, including initiating RFPs, selecting vendors, designing studies, executing contracts, managing budgets, and directing the scope of services provided by resources. The position also leads project planning, including coordination, timelines, cross-functional alignment, developing conclusions and recommendations, presenting interim and final results, and communicating progress to Brand Teams, Senior Management, and vendors as appropriate. It supports Global Immunology Pipeline Assets across multiple disease states and assets, including Gastroenterology, Rheumatology, Dermatology, and new growth areas. The role partners with brand leadership and cross-functional, US, and affiliate teams to guide strategy, improve analytics capabilities, and support current and future market planning.

Requirements

BA or BS degree required.
Degree concentration in marketing research, marketing, or social sciences.
Statistical knowledge.
At least 10 years of relevant experience in marketing research or marketing consulting roles, or at least 8 years with a PhD or master's degree.
Strong working knowledge of key data sources and analytics approaches for gaining insights at global and country levels.
Experience developing and executing global analytics and research plans.
Experience analyzing quantitative and secondary data sets and drawing insights from them.
Excellent strategic thinking, thought leadership, and storytelling capabilities.
Analytical reasoning, intellectual curiosity, strong business acumen, and creativity in problem solving.
Experience influencing cross-functional, global, and affiliate teams.
Ability to interact effectively with and present verbally and in writing to all levels of the organization.
Ability to adapt to changing business conditions and demonstrate collaboration and teamwork across functional groups.
Ability to lead strategically and create trust and respect within the department.

Nice To Haves

Advanced degree, such as an MBA, MA, MS, or PhD.

Responsibilities

Serve as the APEX lead supporting Global Immunology Pipeline Assets across Gastroenterology, Rheumatology, Dermatology, and new growth areas.
Partner with Brand Leadership to guide brand strategy and advise on initiatives using business, market, data, and analytics knowledge.
Demonstrate leadership on cross-functional business teams across assets and pipeline indications, framing and prioritizing critical brand questions to support faster, better decisions.
Develop and maintain working relationships with APEX cross-functional teams and US and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistent market understanding.
Proactively identify analytics opportunities so decision-making uses current, objective, and comprehensive insights.
Lead the continuous brand planning process, applying understanding of market drivers, the patient journey, competition, and positioning to identify opportunities to improve patient and HCP experience and address leverage points and gaps.
Incorporate commercial competitive intelligence to anticipate competitor strategies and support market leadership.
Provide insights on current market dynamics and market evolution over the next 3–10 years to guide successful clinical programs and launch strategies across multiple indications.
Lead and participate in initiatives to improve APEX data and analytics capabilities.
Ensure APEX activities are completed on time, within budget, and in accordance with financial and ethical compliance guidelines.
Lead Business Insights planning, implementation, and communication of results, and support alignment of brand strategies and plans.
Manage Business Insights processes, including RFP initiation, vendor selection, study design, contract execution, budget management, and direction of scope of services.
Lead project planning, coordination, timeline setting, cross-functional alignment, development of conclusions and recommendations, presentations of interim and final results, and progress communications to relevant stakeholders.