Director of Product Marketing, Copilot Studio Growth

Microsoft•Redmond, WA
•$130,900 - $272,300

About The Position

The Director of Product Marketing, Copilot Studio Growth will own the growth strategy for Copilot Studio, a Microsoft AI platform for building agents, workflows, and apps that automate business processes. The role focuses on understanding what drives or blocks customers’ Copilot Credit consumption and translating those insights into repeatable initiatives and programs that accelerate usage-based consumption revenue. This is a strategic role at the intersection of product, business performance, and strategy. The director will set plans for long-term goals while delivering continuous results, working closely with Copilot Studio Engineering, Business Planning and Finance, field sales, and the broader Copilot Studio marketing team. The role requires setting direction, building alignment, and driving execution through others without direct authority.

Requirements

  • Master's degree in Marketing, Computer Science, Business, or a related field and 4+ years of experience in growth, business strategy, consumption, or related roles; or bachelor's degree in one of these fields and 6+ years of relevant experience; or equivalent experience.
  • Proven v-team leadership experience.
  • Ability to make sense of ambiguous environments and effectively prioritize work.
  • Ability to get deep on new products in a fast-changing area.
  • Outcome-oriented approach and ability to leverage the work of others.

Nice To Haves

  • Master's degree in Marketing, Computer Science, Business, or a related field and 8+ years of experience in growth, business strategy, consumption, or related roles; or bachelor's degree in one of these fields and 12+ years of relevant experience; or equivalent experience.
  • Experience partnering with engineering and technical stakeholders.
  • Experience building agents or AI systems using tools such as Copilot Studio or Azure AI Foundry.

Responsibilities

  • Define an integrated growth plan to accelerate Copilot Studio usage-based consumption revenue.
  • Partner with Product, Finance, and Data Science teams to define the growth funnel and leading indicators, and turn data into action.
  • Champion consumption revenue performance through weekly and monthly reviews across sales, product, and marketing.
  • Lead cross-functional v-teams to align strategy and execute growth initiatives, including business model and change management.
  • Work with Field Enablement, MCAPS, and partners to ensure go-to-market efforts support Copilot Studio’s growth goals.
  • Set direction, create alignment, and drive execution through others without direct authority.
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