Director of Product Marketing - Copilot Narrative & Storytelling

Microsoft•Redmond, WA

About The Position

Microsoft is seeking a Director of Product Marketing, Copilot Narrative & Storytelling, to develop and communicate the overarching Copilot product narrative. This senior individual contributor role connects market trends, customer needs, product innovation, competitive differentiation, and customer insights into a clear and compelling story. The role collaborates across product, marketing, sales, and customer teams to keep the Copilot narrative differentiated, aligned with product capabilities, and consistent across key customer and market engagements. The ideal candidate brings product marketing experience, strategic thinking, editorial and visual communication skills, interest in technology, an ability to simplify complex concepts, and experience developing narratives across executive presentations, product demonstrations, digital content, and emerging formats.

Requirements

Master's degree in Marketing, Computer Science, Business, or a related field and 4+ years of business experience; or bachelor's degree in one of these fields and 6+ years of business experience; or equivalent experience.
Experience in product marketing, product management, strategy, or related roles, including marketing complex technology products.
Experience developing product positioning, messaging, value propositions, and competitive strategies.
Ability to translate complex technical concepts into clear, customer-focused messaging and product narratives.
Experience creating presentations, visual storytelling, and marketing content for diverse audiences.
Experience collaborating with designers and creative teams to develop marketing materials and presentations.
Experience analyzing market trends, customer insights, and competitive information to inform marketing strategies.
Experience collaborating with cross-functional teams and senior stakeholders to support business objectives.
Experience marketing AI, enterprise software, SaaS, cloud, productivity solutions, or related technologies.
Experience developing product narratives and supporting launches, executive presentations, customer events, and marketing campaigns.
Experience gathering customer and sales feedback to refine messaging, positioning, and marketing strategies.

Nice To Haves

Master's degree in Marketing, Computer Science, Business, or a related field and 8+ years of marketing or sales experience; or bachelor's degree in one of these fields and 12+ years of business experience; or equivalent experience.

Responsibilities

Define the product story by identifying target audiences, customer challenges, product value, and what makes Copilot unique.
Develop product positioning, value propositions, key messages, and supporting information for consistent use across audiences, teams, and channels.
Translate complex product features and technical advancements into stories that highlight customer benefits and competitive advantages.
Create product and sales materials, including product stories, presentations, sales talking points, competitive messaging, responses to customer concerns, and customer-facing content.
Support product launches and marketing initiatives with consistent messaging for events, executive presentations, websites, product demonstrations, blogs, campaigns, and other activities.
Use market trends, competitive information, industry research, and customer feedback to strengthen messaging and highlight Microsoft's unique value.
Gather feedback from sales representatives, Customer Advisory Boards, and customer-facing teams to evaluate and improve product messaging.
Highlight product benefits and business value through customer examples, Microsoft's internal product experiences, and real-world success stories.
Align messaging and storytelling with the overall Copilot strategy while emphasizing each product's unique benefits.
Partner with design and creative teams to develop engaging visual stories that communicate customer value.
Guide presentation structure, storytelling, visual design, content organization, and overall quality.
Explore presentations, interactive experiences, videos, product demonstrations, digital content, and emerging formats to improve audience engagement.
Collaborate with Product, Product Marketing, Sales, Customer Success, Competitive Intelligence, Research, Communications, Creative, and Design teams to ensure messaging reflects product capabilities, customer needs, market trends, and Microsoft's competitive advantages.
Apply strategic, writing, editing, and visual communication skills to ensure product messaging and storytelling materials are clear, accurate, and engaging.