Director of Product Marketing - Copilot Narrative & Storytelling

Microsoft • Redmond, WA

3d • $130,900 - $272,300

About The Position

Microsoft is seeking a Director of Product Marketing, Copilot Narrative & Storytelling, to develop and communicate the overarching Copilot product narrative. This senior individual contributor role connects market trends, customer needs, product innovation, competitive differentiation, and customer insights into a clear, compelling story. The role works across product, marketing, sales, and customer teams to ensure that the Copilot narrative is differentiated, aligned with product capabilities, and communicated consistently in key customer and market engagements.

The ideal candidate has strong product marketing experience, strategic thinking, and editorial and visual communication skills; an interest in technology; the ability to simplify complex concepts; and experience developing narratives for executive presentations, product demonstrations, digital content, and emerging communication formats.

Requirements

• Master's degree in Marketing, Computer Science, Business, or a related field and 4+ years of experience in business; or bachelor's degree in one of those fields and 6+ years of experience in business; or equivalent experience.
• Experience in product marketing, product management, strategy, or related roles, including marketing complex technology products.
• Experience developing product positioning, messaging, value propositions, and competitive strategies.
• Ability to translate complex technical concepts into clear, customer-focused messaging and product narratives.
• Experience creating presentations, visual storytelling, and marketing content for diverse audiences.
• Experience collaborating with designers and creative teams to develop marketing materials and presentations.
• Experience analyzing market trends, customer insights, and competitive information to inform marketing strategies.
• Experience collaborating with cross-functional teams and senior stakeholders to support business objectives.
• Experience developing product narratives and supporting launches, executive presentations, customer events, and marketing campaigns.
• Experience gathering customer and sales feedback to refine messaging, positioning, and marketing strategies.

Nice To Haves

• Master's degree in Marketing, Computer Science, Business, or a related field and 8+ years of marketing or sales experience; or bachelor's degree in one of those fields and 12+ years of experience in business; or equivalent experience.
• Experience marketing AI, enterprise software, SaaS, cloud, productivity solutions, or related technologies.

Responsibilities

• Define the product story by identifying the target audience, the challenges Copilot addresses, its value, and what makes it unique.
• Develop product positioning, messaging, value propositions, and supporting information for consistent use across audiences, teams, and communication channels.
• Translate complex product features and technical advancements into engaging stories highlighting customer benefits and competitive advantages.
• Create product and sales materials, including product stories, presentations, sales talking points, competitive messaging, responses to customer concerns, and other customer-facing content.
• Support product launches and marketing initiatives with consistent messaging for events, executive presentations, websites, product demonstrations, blogs, campaigns, and other activities.
• Use market trends, competitive information, industry research, and customer feedback to strengthen product messaging and communicate Microsoft's unique value.
• Partner with sales representatives, Customer Advisory Boards, and customer-facing teams to gather feedback and evaluate, improve, and update messaging.
• Use customer examples, Microsoft's internal product experiences, and real-world success stories to demonstrate product benefits and business value.
• Work with product and marketing teams to align product messaging and storytelling with the overall Copilot strategy while emphasizing each product's unique benefits.
• Partner with design and creative teams to create visual stories that communicate customer value.
• Guide presentation structure, storytelling, visual design, content organization, and overall quality.
• Evaluate presentations, interactive experiences, videos, product demonstrations, digital content, and emerging formats to improve audience engagement.
• Collaborate with Product, Product Marketing, Sales, Customer Success, Competitive Intelligence, Research, Communications, Creative, and Design to ensure messaging reflects product capabilities, customer needs, market trends, and Microsoft's competitive advantages.
• Apply strategic, writing, editing, and visual communication skills to ensure product messaging, supporting information, presentations, and storytelling materials are clear, accurate, and engaging.

Benefits

• The posting says certain roles may be eligible for benefits and other compensation and links to additional benefits and pay information; specific benefits are not listed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior