Director of Marketing
About The Position
The Universal Family of Companies is seeking an experienced Director of Marketing to lead its marketing department and oversee initiatives across its diverse family of businesses. This leadership role balances strategic direction with operational oversight, including developing a strong team, managing competing priorities, and ensuring marketing initiatives move from planning through completion. Multifamily housing industry experience is strongly preferred. The successful candidate leads through delegation, coaching, and accountability; establishes clear priorities; anticipates obstacles; and keeps projects moving while ensuring quality deliverables. The role calls for a leader who can translate marketing strategy into action and balance creativity and innovation with organization, efficiency, and measurable results.
Requirements
- At least five years of experience in marketing, brand management, or a related field.
- Demonstrated success managing a team, delegating responsibilities, and consistently meeting project deadlines.
- Ability to balance strategic planning and operational oversight without becoming consumed by day-to-day tasks.
- Strong project management, organizational, and prioritization skills.
- Experience managing multiple projects, competing deadlines, and cross-functional initiatives.
- Strong financial and analytical skills, including budget management, performance reporting, and ROI evaluation.
- Knowledge of digital marketing, social media, website management, and traditional advertising.
- Excellent communication, decision-making, and problem-solving skills.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent education and professional experience.
Nice To Haves
- Multifamily housing, apartment marketing, or property management marketing experience.
Responsibilities
- Lead, coach, and develop the marketing team; delegate responsibilities, establish performance expectations, and hold team members accountable.
- Develop and implement marketing strategies that support business objectives across the Universal Family of Companies.
- Set priorities, oversee multiple projects, monitor progress, and ensure deliverables meet deadlines and quality standards.
- Manage the overall marketing function, balance workloads, allocate resources, and ensure efficient department operations.
- Develop and manage marketing budgets, monitor expenses, evaluate campaign effectiveness, and measure return on investment.
- Provide strategic direction for branding, advertising, websites, social media, promotional materials, and digital marketing initiatives.
- Oversee multifamily marketing strategies supporting apartment leasing, resident retention, property visibility, and occupancy goals.
- Partner with executive leadership and other departments to understand business needs, establish priorities, and deliver marketing solutions.
- Oversee planning and execution of company-wide events, regional activities, and promotional campaigns.
- Communicate progress, manage expectations, and follow through on commitments.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
