Asst. Director, Marketing and Videoboard Operations

University of Miami • Coral Gables, FL

6d

About The Position

The Assistant Director, Marketing and Videoboard Operations develops and executes strategic marketing plans for University of Miami athletic programs, with a focus on increasing attendance and revenue for assigned sports. The role works across Athletics departments and with community contacts to deliver cohesive messaging, engage local audiences, and support game-day experiences.

The position directs videoboard shows for Soccer, Volleyball, Women’s Basketball, and Tennis, and assists with production for other sports as needed. It supports event presentation and football game sponsorship activations, manages and uploads show content across production systems, coordinates in-stadium integrations with sponsors and marketing teams, and helps create engaging videoboard presentations. The role also oversees tennis streaming operations and creates social content for Sebastian, Cheer, and Sunsations. It develops relationships with local businesses, clubs, teams, and communities to help increase attendance at Olympic sports events.

Requirements

• Bachelor’s degree in Broadcasting, Communications, or Production.
• At least 1 year of experience in live sports or entertainment production.
• Ability to work independently, set priorities, and think critically.
• Strong attention to detail.
• Highly organized and able to manage multiple tasks.
• Exceptional interpersonal, presentation, oral, and written communication skills.
• Ability to complete graphic design projects using tools such as InDesign, Illustrator, Photoshop, and AfterEffects.
• Strong desire to learn and implement new technologies efficiently.
• Ability to work nights, weekends, and holidays.

Nice To Haves

• Experience with control room equipment and Daktronics Display Studio systems.
• Experience in an intercollegiate or professional athletics program.

Responsibilities

• Develop and execute comprehensive strategic marketing plans for assigned University of Miami athletic programs.
• Direct videoboard shows for Soccer, Volleyball, Women’s Basketball, and Tennis.
• Assist the Manager of Production Services with shows across other sports as needed.
• Assist the Event Presentation team and Football Field Manager with sponsorship activations and on-field participants.
• Upload content to Display Studio, Pro-Presenter, and TriCaster across sports.
• Collaborate with sponsors, marketing teams, and other stakeholders to integrate in-stadium content appropriately.
• Build show buttons and assemble show orders across sports.
• Enhance videoboard shows through videos, graphics, on-field promotions, skits, and other presentation elements.
• Help maintain the relationship between Daktronics and the University’s products.
• Oversee tennis streaming, including preseason setup and testing, monitoring streams during matches, and setting up and tearing down PlaySight and camera equipment.
• Create content and maintain a consistent presence across Sebastian, Cheer, and Sunsations social accounts.
• Develop content that drives revenue and may include sponsorable assets.
• Build relationships with community members and serve as the primary contact for local businesses, clubs, and teams to support Olympic sport attendance.
• Engage local communities in ways that help increase attendance at non-revenue sports.
• Perform other duties or responsibilities as necessary.

What This Job Offers

• Job Type: Full-time
• Career Level: Director