Director, Marketing Operations

IPSY

2h•$165,000 - $185,000•Remote

About The Position

IPSY is seeking a Director, Marketing Operations to lead the function that coordinates intake, cross-team workflow, and operating structures across Marketing. The role partners with leadership and acts as a central point of coordination to keep Marketing stakeholders aligned and working effectively. The Marketing Operations function is evolving from task and project execution toward operational strategy. The Director will guide the recently introduced cross-functional operating model through implementation and refinement, while identifying further opportunities to improve processes, tooling, and stakeholder structures. The role balances reliable cyclical operations with the need to create capacity for business growth. This position reports to the Head of Brand Marketing and may be performed remotely from U.S. states where IPSY is authorized to hire. The Director leads the Marketing Operations team and partners with senior leadership, Product, Engineering, and Technical Product Management. IPSY requires the employee to be legally authorized to work full-time in the U.S. without current or future visa sponsorship.

Requirements

10+ years of experience in marketing operations, program/project management, or a related operations function.
At least 3 years of direct people-leadership experience.
Proven team leadership and a track record of developing PMs and Senior PMs into stronger operators.
Experience moving beyond task and project execution to identify and solve systemic operational challenges.
Strong judgment in triage and prioritization, including making timely, defensible decisions about ambiguous requests.
Strong cross-functional relationship skills.
Comfort guiding program managers on day-to-day mechanics and engaging leadership on priorities and tradeoffs.
Experience with marketing technology, intake/workflow tools such as Asana or similar, and cross-functional reporting systems.
Excellent written and verbal communication skills, including experience presenting to senior leadership.
Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship.

Nice To Haves

Experience leading or shepherding organizational or process change, ideally involving a new operating model or structure.
Experience managing budgets and/or vendor relationships.

Responsibilities

Lead the Marketing Operations team and guide Senior PMs and PMs in program and project management practices.
Align complex, cross-functional, or technically driven initiatives with business-critical priorities set by leadership.
Own departmental objectives and ensure the team’s work supports broader Marketing priorities.
Foster a team culture that supports the growth and effectiveness of PMs and Senior PMs.
Partner with senior leadership on Marketing strategy and proactively communicate program status, risks, and decisions.
Lead implementation and refinement of the cross-functional operating model to improve collaboration, efficiency, and clarity of ownership.
Identify recurring roadblocks and systemic inefficiencies, and develop durable solutions.
Establish practices for capturing and sharing learnings across teams.
Help distinguish business-maintenance work from growth work and advocate for the time and resources each requires.
Own universal Marketing intake by triaging requests, determining ownership and routing, and resolving ambiguity.
Establish and evolve cross-functional review and collaboration processes among core stakeholder groups.
Coordinate cross-team workflows so work moves effectively between teams.
Serve as Marketing’s primary contact for marketing technology and tooling, partnering with Product, Engineering, and Technical Product Management.
Represent Marketing’s needs in the tooling roadmap and own adoption and use of Marketing tools and systems.