Senior Director, Marketing Operations
About The Position
The Senior Director of Marketing Operations leads a global team responsible for the operating backbone, technology strategy, and operating cadence for Global Marketing. Reporting to the SVP of Global Digital Marketing, this role connects executive vision with scalable execution. It drives the Marketing AI North Star Roadmap and co-owns the Joint Marketing–IT Roadmap to modernize MarTech architecture, data governance, and automated revenue workflows. The role defines and operationalizes AI strategy, modernizes enterprise marketing technology, and partners with IT and other functions on integrated systems, infrastructure, and data architecture. It oversees the global lead-to-revenue lifecycle, marketing automation, operational metrics, vendor governance, and change management, while ensuring system integrity, security, and regulatory compliance across global marketing regions.
Requirements
- 15+ years of experience leading Marketing Operations, Revenue Operations, Business Strategy, or MarTech Transformation within large-scale, global B2B SaaS or enterprise technology environments.
- Proven track record defining and operationalizing an enterprise AI roadmap, applying machine learning and generative or agentic tools to automate workflows and drive efficiency.
- Demonstrated success co-leading technical roadmaps alongside IT, Enterprise Architecture, and Engineering teams.
- Deep expertise in enterprise architectures, including Salesforce, Marketo or HubSpot, Snowflake, Segment or CDPs, BI tooling, and orchestration layers.
- Strong executive presence and experience advising and influencing C-suite leaders across highly matrixed organizations.
- Advanced financial and analytical acumen, with direct ownership of multi-million-dollar budgets, headcount models, and vendor consolidation initiatives.
- Demonstrated ability to lead change, redesign legacy workflows, and drive operational improvement across global teams.
- Extensive experience recruiting, developing, and leading senior managers, technical architects, and program managers across distributed global teams.
Responsibilities
- Define, prioritize, and execute Marketing’s long-term AI strategy, scaling generative, predictive, and agentic AI use cases across personalization, content orchestration, audience segmentation, and attribution.
- Move AI from experimental pilots to production workflows and partner with Legal, InfoSec, and Data teams to establish operational guidelines and data-privacy guardrails.
- Assess the enterprise MarTech landscape to eliminate redundancy, optimize total cost of ownership, and build a modern, adaptable architecture.
- Serve as the primary Marketing Operations liaison to IT leadership and co-architect and execute a unified Joint Marketing–IT Roadmap.
- Ensure seamless integrations across marketing automation, CRM, CDP, BI tools, and product telemetry.
- Establish enterprise-grade SLAs for pipeline-critical infrastructure and ensure regulatory compliance, including GDPR and CCPA.
- Translate business goals into a prioritized multi-year operational plan across global marketing regions.
- Lead cross-functional transformations with Sales Ops, Product, Finance, IT, and Marketing.
- Drive change management to maximize adoption and ROI on new processes, platforms, and AI toolsets.
- Track operational KPIs, including pipeline velocity, conversion efficiency, and MarTech adoption; own MTA, MMM, and lead-scoring strategies.
- Own global vendor management, consolidation, and governance.
- Architect and optimize the global lead-to-opportunity lifecycle to accelerate pipeline velocity.
- Direct marketing automation for multi-touch nurture streams, dynamic segmentation, and automated routing.
- Establish operational processes for lead enrichment, deduplication, scoring, and lifecycle-stage management.
- Recruit, develop, and lead senior managers, technical architects, and program managers across distributed global teams.
Benefits
- The offered compensation may include restricted stock units and a bonus.
- Employee benefits are referenced, but specific benefits are not listed in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
