Senior Director, Marketing

PEX•New York, NY

3d•Hybrid

About The Position

PEX is seeking a Senior Director of Marketing to lead the marketing function and translate the company’s growth strategy into focused, coordinated execution. The role connects product marketing, demand generation, brand, partner marketing and customer lifecycle programs into a cohesive strategy, with product marketing and brand at its center. The leader will shape PEX’s market narrative, lead major product launches and ensure consistent, compelling communication across customer touchpoints. This is a player-coach role: the Senior Director sets strategy, leads and develops the team, and remains hands-on with important work such as launch planning, positioning, messaging and campaigns. The role calls for building the processes, capabilities and operating foundation needed to support PEX’s next stage of growth. PEX is an AI-powered spend management platform that combines corporate cards, expense management, bill pay, automated workflows and real-time spend controls. The Senior Director partners closely with Sales, Product, Partnerships, Customer Success, Revenue Operations and executive leadership, and connects marketing activity to measurable outcomes including awareness, pipeline, product adoption, customer expansion and revenue. The role also builds an AI-enabled marketing operating system using tools such as Claude, applying AI to research, campaign development, content, sales enablement, launch coordination and performance analysis while supporting responsible, scalable adoption. The position is based at PEX HQ in a hybrid work environment, with an office in New York City.

Requirements

At least 10 years of progressive B2B marketing experience, including at least four years leading teams or major cross-functional programs.
Deep product marketing experience, including ownership of positioning, messaging and complex product launches at scale.
Experience integrating product marketing, demand generation, brand, partnerships and lifecycle marketing into a growth strategy.
Track record of translating company strategy into focused plans, operating rhythms and measurable results.
Strong understanding of revenue-oriented marketing, including pipeline creation, sales acceleration, customer adoption and expansion.
Exceptional strategic thinking, storytelling and editorial judgment.
Strong leadership skills and willingness and ability to contribute directly to important work.
Builder’s mindset and comfort creating structure, processes and capabilities in a growing organization.
Bias for action and judgment to move quickly without waiting for perfect information.
Ability to influence and align Product, Sales, Partnerships, Customer Success and executive stakeholders.

Nice To Haves

Experience in B2B fintech, payments, expense management, accounts payable or financial software.
Experience marketing to CFOs, controllers and finance teams in lower mid-market organizations.
Experience supporting both direct sales and partner-led growth.
Hands-on experience building AI-enabled marketing workflows, particularly using Claude, agents, reusable project context or similar systems.
Experience helping a company evolve from a point-solution perception to a broader platform position.

Responsibilities

Translate PEX’s company and revenue objectives into a prioritized marketing strategy.
Lead the marketing team with clear goals, accountability and a consistent operating cadence.
Determine investment across brand, product marketing, demand generation, partnerships and lifecycle marketing.
Connect marketing activity to measurable business outcomes, including awareness, pipeline, adoption, expansion and revenue.
Partner with Sales, Product, Partnerships, Customer Success, Revenue Operations and executive leadership.
Own positioning, messaging, competitive narrative and go-to-market strategy across PEX’s platform and products.
Build a repeatable launch system spanning product readiness, market insight, messaging, enablement, campaigns, partner activation and customer communications.
Lead high-impact product and platform launches from early strategy through adoption and measurable impact.
Bring customer, competitive and market insights into product and company strategy.
Equip Sales, Partnerships and Customer Success with narratives, proof points and tools to help them win.
Strengthen PEX’s value proposition as an AI-powered, all-in-one spend management platform.
Establish a consistent brand narrative across the website, campaigns, content, events, executive communications and sales materials.
Improve the quality and distinctiveness of PEX’s creative work and storytelling.
Build awareness and credibility with finance leaders, customers, partners and the broader market.
Create integrated programs connecting product marketing, demand generation, partner channels and lifecycle marketing.
Maintain consistent audiences, messaging and value propositions from awareness through acquisition, adoption and expansion.
Partner with Revenue Operations to establish performance measurement and improve decision-making.
Balance long-term brand development with near-term pipeline and revenue priorities.
Build an AI-enabled marketing operating system using tools such as Claude.
Develop reusable context, prompt libraries, project frameworks, workflow templates, agents and quality controls.
Apply AI to customer and competitive research, campaign development, content, sales enablement, launch coordination and performance analysis.
Help the team adopt AI responsibly and scale individual experimentation into organizational capability.
Lead and develop the team while contributing directly to important marketing work.