Senior Director, Marketing

ClassWallet

About The Position

ClassWallet is seeking a Senior Director, Marketing to serve as its senior marketing leader. Reporting to the Chief Product Officer, this leader owns the full marketing function, including brand, product marketing, demand generation and account-based marketing, events, marketing content, marketing operations, and the corporate website. The company is moving to a product-led operating model, and this role will translate products into a clear market story and generate qualified pipeline with state agencies, school districts, and other public-sector clients. The Senior Director will partner closely with Sales leadership on pipeline and with Product Management on launches. Product Strategy & Insights owns market analysis, pricing analysis, win/loss analysis, and proposals; the marketing leader takes new markets forward after a go/no-go decision. This is a player-coach role for a builder who will set strategy, shape and develop the team, and actively contribute to the work. ClassWallet describes its culture as positive and family-oriented, emphasizing encouragement, positive reinforcement, gratitude, motivation, and work-life balance. The company offers salary and benefits commensurate with experience.

Requirements

10+ years of B2B marketing experience, including 5+ years leading marketing teams.
Experience marketing to government, education, or other public-sector buyers with long sales cycles and formal procurement processes such as RFPs.
A track record of building or rebuilding a marketing function at a growth-stage company.
Proven ownership of a pipeline target in partnership with sales leadership, with quantifiable results.
Hands-on experience running account-based marketing and events-led programs.
A strong product marketing foundation, including positioning, messaging, and launches.
Ability to operate as a player-coach, both doing the work and leading others.
Data-driven approach and fluency in marketing automation, CRM platforms, and marketing attribution.
Excellent writing and presentation skills, including the ability to communicate with executives, public officials, and families.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience in fintech, payments, govtech, or edtech SaaS.
Experience taking a product into a new vertical or public-program market, such as human services or workforce programs.
Experience helping a company move from a sales-led to a product-led operating model.

Responsibilities

Own the marketing strategy, annual plan, and budget across people, programs, events, and agencies.
Set pipeline targets jointly with the Chief Revenue Officer and own marketing-sourced and marketing-influenced pipeline.
Own ClassWallet’s brand, positioning, and messaging, using market and win/loss insights from Product Strategy & Insights; maintain consistent messaging across the website, sales materials, proposals, and events.
Build and run an account-based marketing program with Sales for state agencies, school districts, and other public-sector buyers, timed to budget cycles, legislative sessions, and procurement windows.
Own the event and trade show portfolio end to end, including selecting events, executing participation, and demonstrating return.
Lead launch marketing under the tiered launch model, partnering with Product Management from business case through launch.
Lead go-to-market efforts for new public-program markets after the company commits to entering them, using market analysis from Product Strategy & Insights and working toward the first reference clients.
Own marketing content, including case studies, thought leadership, and creative writing produced with an outside agency; provide the Proposals team with approved messaging and proof points.
Manage the corporate website as a pipeline channel, focusing on conversion, SEO, and accessibility.
Build marketing operations and trusted reporting, beginning with attribution and a pipeline baseline during the first 90 days.
Hire, develop, and lead a high-performing team with clear goals and accountability.
Select and manage agencies and contractors for paid media, video production, web development, creative writing, and surge capacity.
Report marketing performance to the CPO and executive team and contribute to board reporting.