Senior Director, Marketing

INOVIO PHARMACEUTICALS•Plymouth Meeting, PA

About The Position

INOVIO is seeking a Senior Director, Head US Marketing, to build and lead the U.S. marketing team, which has two direct reports, and develop and execute the marketing strategy for VOCERYQ, the company’s first U.S.-approved DNA medicine. VOCERYQ is a first-in-class drug/device combination product for the rare disease Recurrent Respiratory Papillomatosis. This high-impact position will shape and execute launch marketing strategy to advance disease awareness, patient and healthcare professional education, stakeholder engagement, and product uptake in the U.S. market. Reporting directly to the VP, Marketing and Sales, the role leads the marketing function in support of the product launch and commercialization. The Senior Director will contribute to launch planning and alignment with company objectives, develop tactical plans with budgets, resourcing, and implementation plans, and build marketing capabilities. The role is both strategic and hands-on, requiring rare disease market, launch strategy, and tactical execution experience, as well as close collaboration with sales, market access, medical affairs, commercial analytics, regulatory, finance, and other functions.

Requirements

Bachelor’s degree required.
At least 8 years of biotech and/or pharmaceutical marketing and sales leadership experience, including experience leading new product launches.
Currently reside in the Northeast and be able to travel as needed.
Recent U.S. launch and marketing leadership experience.
Ability to manage agency partners effectively to deliver high-quality brand creative and market-shaping tactics for healthcare professionals and patients.
Deep expertise in pharmaceutical marketing regulations and compliance, including FDA guidelines, OIG requirements, and industry best practices.
Excellent written and oral communication skills.
Strong executive presence and ability to influence and align stakeholders as a trusted strategic partner.
Strong analytical skills and ability to use data and insights to inform strategy, drive performance, and achieve business objectives.
Self-starter who can work independently and manage a full workload across multiple projects.
Ability to collaborate across functions, build effective working relationships, and align strategy and execution.
Flexibility, resilience, and composure when priorities shift or circumstances are ambiguous or unexpected.
Strong business acumen and demonstrated ability to identify, address, and influence customer needs and behaviors.
Current U.S. work authorization.

Nice To Haves

MBA preferred.
Experience in a rare disease therapeutic area preferred.

Responsibilities

Oversee development of marketing and brand strategies and execution of brand tactical plans to support the VOCERYQ launch.
Develop product branding, campaigns, and messaging based on approved product labeling.
Lead development of healthcare professional and patient marketing plans, tactics, and resources.
Present marketing plans to executive leadership for input and alignment.
Support the launch meeting, sales training, and POA builds.
Actively manage and lead advertising agencies.
Build collaborative relationships with sales, sales training, medical affairs, commercial analytics, legal, regulatory, and other functions.
Collaborate with the Promotional Review Committee team to ensure brand materials are medically valid and supported by brand labeling.
Ensure marketing activities and communications comply with medical, legal, and regulatory guidelines.
Generate customer insights through qualitative and quantitative market research and synthesize information from multiple sources to identify actionable market insights.
Define key performance indicators and use market insights to refine and optimize marketing tactics.
Partner cross-functionally with sales, sales training, and data analytics to prepare and resource sales representatives to achieve sales targets.
Oversee field guidance to support understanding and appropriate deployment of promotional campaigns.
Plan and manage the marketing budget, allocating resources to high-impact initiatives.