Marketing Senior Director

Ascension • Indianapolis, IN

8d • Hybrid

About The Position

The Marketing Senior Director leads marketing strategy and execution across brand, growth, service lines, access, digital front door, and community engagement. The role aligns marketing with St. Vincent priorities, market strategy, and business goals while modernizing healthcare marketing practices, strengthening performance accountability, and building a high-performing team that delivers measurable impact.

The position creates campaigns that translate growth priorities, access strategies, and brand reputation initiatives into actionable plans with clear performance outcomes, in collaboration with national marketing teams. It leads annual and dynamic planning aligned with Ascension planning rhythms and St. John growth priorities, and drives year-round optimization and reporting to position marketing as an enterprise growth enabler.

The Senior Director partners with hospital, service line, and clinical leaders to develop growth strategies and drive volume across priority service lines. The role owns the market’s digital front door strategy, including website experience, online content, SEO, and performance marketing alignment, and identifies and resolves operational readiness and marketability barriers that limit conversion and growth. It also develops a culture of accountability, performance, and continuous improvement, and coordinates with Internal and External Communications on integrated messaging.

Requirements

• High school diploma or equivalent with 5 years of applicable cumulative job-specific experience, including 2 years in leadership or management; or an associate’s or bachelor’s degree with 3 years of applicable cumulative job-specific experience, including 2 years in leadership or management.

Nice To Haves

• Experience leading marketing functions and a proven track record of partnering directly with CEOs and C-suite stakeholders to drive business outcomes.
• Demonstrated success in talent management, including coaching, developing, and directly overseeing professional marketing staff.
• Ability to standardize complex processes and lead multi-channel marketing strategies within a large-scale organizational structure.

Responsibilities

• Lead marketing strategy and execution across brand, growth, service lines, access, digital front door, and community engagement.
• Modernize healthcare marketing practices, strengthen performance accountability, and build a high-performing team.
• Develop campaigns that translate growth, access, and brand reputation priorities into actionable plans with clear performance outcomes, collaborating with national marketing teams.
• Lead annual and dynamic planning aligned with Ascension planning rhythms and St. John growth priorities, and oversee ongoing optimization and reporting.
• Partner with hospital, service line, and clinical leaders to develop growth strategies and drive volume across priority service lines, including cardiovascular, women's health, neurosurgery, and oncology.
• Own the market’s digital front door strategy, including website experience, online content, SEO, and performance marketing alignment.
• Identify and resolve operational readiness and marketability barriers that limit conversion and growth.
• Build and maintain a high-performing marketing team and a culture of accountability, performance, and continuous improvement.
• Partner with Internal and External Communications to coordinate integrated messaging across channels and audiences.

Benefits

• Comprehensive medical, dental, vision, and prescription coverage, with HSA/FSA options.
• Employer-matched 403(b), planning and hardship resources, disability insurance, and life insurance.
• Paid time off and holidays.
• Ascension-paid tuition through Vocare, tuition reimbursement, ongoing professional development, and online learning.
• Employee Assistance Program, counseling and peer support, spiritual care, and stress management resources.
• Parental leave, adoption assistance, and family benefits.
• Optional legal and pet insurance, transportation savings, and other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED