Senior Director, Marketing

Charter Communications•Stamford, CT

2d•Hybrid

About The Position

The Senior Director, Marketing owns the marketing plan and commercial strategy for Spectrum’s residential Internet portfolio, including core Internet and access technology, WiFi, the connected home, network security, and residential voice. The role sets audience and segment strategy, portfolio positioning and claims, and marketing investment priorities, and leads marketing integration of the Internet portfolio across Spectrum’s combined footprint. It also leads community impact and digital education work. The position owns Internet growth strategy and the annual marketing plan, including acquisition, retention, mix shift, attach, revenue per household, and launch planning. It determines portfolio targeting, positioning, pricing and packaging recommendations, competitive posture, product and partnership marketing priorities, and the claim strategy. It leads multi-year footprint integration, including product launches, migration of customers on legacy platforms, naming and positioning convergence, and combined performance reporting. The Senior Director leads and develops a distributed team, owns the portfolio marketing budget, allocates headcount, agency capacity and investment, manages agencies and measurement vendors, and reports on marketing returns. The role defines launch success measures, reports on performance to executive leadership, and leads cross-functional execution across product, offer management, pricing, insights, marketing, sales, channel, care, finance and legal teams. The work arrangement is onsite four days per week and remote one day per week, with approximately 10% travel for market visits, store visits and industry events.

Requirements

Bachelor’s degree in marketing, business or a related field, or equivalent experience.
15 or more years of marketing experience, including 10 or more years of product leadership marketing experience and 5 or more years of people management experience.
Ability to read, write, speak and understand English.
Experience leading product marketing for a consumer portfolio spanning more than one product family.
Experience setting audience and segment strategy for a consumer portfolio.
Experience owning positioning and claims that withstand competitor and legal review.
Experience shaping pricing and packaging for a consumer subscription business.
Experience working with a product organization on build, buy or partner decisions.
Experience leading other people leaders and owning a marketing budget, including allocating people and investment across a portfolio and managing its agencies.
Experience bringing products, teams and ways of working together from more than one organization.
Ability to translate a technical capability into a customer-understandable benefit.
Ability to get decisions made across Product, Sales, Finance, Legal and Creative without direct authority.
Ability to interpret performance data and adjust plans based on it.
Strong written and verbal communication skills, including communication with executives.

Nice To Haves

MBA combined with an undergraduate degree in engineering, computer science or a related technical field, or comparable technical depth gained through experience.
15 or more years of product marketing in a consumer broadband, wireless or subscription business.
Experience in broadband, wireless or another consumer connectivity business.
Experience marketing connectivity products against fiber, fixed wireless or satellite competitors.
Experience growing recurring or value-added services alongside a core subscription.
Experience leading marketing through a merger, acquisition or footprint integration.
Experience commissioning primary research and running test-and-learn programs.
Experience managing agencies and independent measurement vendors to a budget.
Experience using AI tools for research, analysis, content and competitive monitoring.
Experience in community impact, digital education or digital equity programs.

Responsibilities

Own the commercial strategy and growth goals for the Internet portfolio, including acquisition, retention, mix shift, attach and revenue per household.
Set the annual marketing plan and launch calendar; performance is measured by Internet net additions, revenue per household and share.
Set household audience and segment strategy, size opportunities, and establish product, offer and messaging plans.
Own portfolio positioning, approve go-to-market work, and maintain consistency across the connection and services stories.
Partner with Product Management and Offer Management on build, buy or partner decisions; bring market demand and competitive gaps into the roadmap and sequence commitments with owners and dates.
Set competitive strategy against fiber, fixed wireless and satellite competitors, and direct customer acquisition and retention programs.
Own marketing recommendations for pricing and packaging, including speed tiers, entry price points, included versus separately sold services, and offers.
Own the portfolio claim set, approve product-line claims, ensure claims withstand competitive and legal review, and manage independent measurement vendors and related spending.
Lead marketing integration of the Internet portfolio across the combined footprint, including launch sequencing, legacy-customer migration and communications, naming and positioning convergence, and combined performance reporting.
Lead digital education, affordability and community partnership work with school districts, community organizations and public-sector stakeholders.
Lead and develop the team; own the portfolio marketing budget and allocate headcount, agency capacity and investment.
Brief and manage agencies, report returns on spending, hire and coach employees, establish operating rhythms, and build the team bench.
Define success measures for launches and report which launches, segments and claims moved the business; present portfolio strategy and performance to executive leadership.
Lead cross-functional work across Product Management, Offer Management, Pricing, Consumer Insights, Integrated Marketing, Performance Marketing, Base Marketing, Sales, Channel, Care, Finance and Legal, holding teams accountable to the plan.
Support efforts to simplify and enhance the customer experience.