Asst. Director, Marketing and Videoboard Operations

University of Miami•Coral Gables, FL

About The Position

The Associate Director, Athletic Marketing, develops and executes comprehensive strategic marketing plans for University of Miami athletic programs. The role leads all phases of assigned marketing plans, including advertising, community events, and game-day atmosphere, in collaboration with the associate athletic director. It uses existing resources and community contacts to introduce programs to youth in Miami and other relevant audiences, and works across Athletics departments to deliver a cohesive message. The primary goal is to increase attendance and/or revenue for assigned sports. The position directs videoboard shows for Soccer, Volleyball, Women’s Basketball, and Tennis; supports production across other sports; and assists with game-day sponsorship activations and on-field participants. It uploads and organizes content across production systems, collaborates with stakeholders to integrate in-stadium content, and works with the Event Presentation team to enhance shows with videos, graphics, promotions, and skits. The role also supports the relationship with Daktronics, oversees tennis streaming operations, and creates social content for Sebastian, Cheer, and Sunsations accounts. The position develops revenue-driving content with potential sponsorship assets, builds relationships with local businesses, clubs, teams, and community members to support Olympic-sport attendance, and engages local communities to increase attendance at non-revenue sports. Duties may be expanded to include other responsibilities as necessary.

Requirements

Bachelor’s degree in Broadcasting, Communications, or Production.
At least 1 year of experience in live sports or entertainment production.
Ability to work independently, set priorities, and think critically.
Strong attention to detail.
Highly organized and able to multitask.
Exceptional interpersonal, presentation, oral, and written communication skills.
Ability to complete graphic design projects using tools such as InDesign, Illustrator, Photoshop, and AfterEffects.
Strong desire to efficiently learn and implement new technologies.
Ability to work nights, weekends, and holidays.

Nice To Haves

Experience with control room equipment and Daktronics Display Studio systems.
Experience in an intercollegiate or professional athletics program.

Responsibilities

Develop and execute strategic marketing plans for assigned University of Miami athletic programs, including advertising, community events, and game-day atmosphere.
Use existing resources and community contacts to introduce programs to youth in Miami and other relevant audiences.
Coordinate with Athletics departments to deliver a cohesive, integrated message to the community.
Direct videoboard shows for Soccer, Volleyball, Women’s Basketball, and Tennis.
Assist the manager of Production Services with shows across other sports as needed.
Assist the Event Presentation team and Football Field Manager with sponsorship activations and on-field participants.
Upload content to Display Studio, Pro-Presenter, and the TriCaster across sports.
Collaborate with sponsors, marketing teams, and other stakeholders to integrate in-stadium content.
Build buttons and assemble show rundowns across sports.
Work with the Event Presentation team to enhance videoboard shows through videos, graphics, on-field promotions, skits, and other elements.
Assist in maintaining the relationship with Daktronics and its products.
Oversee tennis streaming, including preseason setup and testing, monitoring streams during matches, and setting up and taking down Play Sight and camera equipment.
Create content and maintain a consistent presence across Sebastian, Cheer, and Sunsations social accounts.
Develop content that drives revenue and offers potential sponsorship assets.
Build community relationships and serve as the primary point of contact with local businesses, clubs, and teams to support Olympic-sport attendance.
Engage local communities in distinctive ways to increase non-revenue sport attendance.