Director of Sales & Marketing - LSC

VALENCIA GROUP•Austin, TX

7d•Onsite

About The Position

The Director of Sales and Marketing leads revenue generation across room bookings, banquets, and catering at Lone Star Court in Austin, Texas. The role monitors market trends, market share, and competitors, and directs sales and marketing activity to achieve revenue goals. The director develops and executes marketing and sales strategies, oversees marketing campaigns and materials, manages sales operations and budgets, and works with corporate marketing, ecommerce, public relations, social media, and revenue teams to implement initiatives and maximize revenue. The position manages and develops the sales team, including recruiting, training, mentoring, performance management, and accountability. It also supports group and event sales, billing and commissions, forecasting, reporting, community and client relationships, and coordination with hotel departments. The role reports to the Area Manager/Vice President of Director of Sales and is classified as exempt. Travel is required, including overnight stays as necessary, and the role may require some nights and weekends.

Requirements

Bachelor’s degree and/or equivalent work experience.
At least 5 years of management experience in Sales & Marketing.
Hotel marketing experience is required.
Excellent verbal and written communication skills and the ability to work with public relations professionals and journalists.
Extensive knowledge of hospitality-industry principles, procedures, and best practices.
Ability to work independently, take ownership of projects from start to finish, and collaborate effectively with a team.
Excellent organizational skills and strong attention to detail.
Experience providing effective team leadership and creating a positive, collaborative, and productive work environment.
Strong analytical and problem-solving skills.
Proficiency with Microsoft Office Suite.
Valid driver’s license.
Proficiency with hotel PMS systems, sales systems, and related industry software.
Ability to travel regionally and nationally as required.
Availability to work some nights and weekends.
Strong leadership skills, including coaching, mentoring, training, collaboration, emotional intelligence, integrity, trust-building, and leading by example.

Nice To Haves

Full-service or independent hotel experience preferred.
Independent hotel experience preferred.

Responsibilities

Lead top-line revenue generation across room bookings, banquets, and catering.
Develop and oversee marketing strategies and create marketing materials, including promotional flyers, tradeshow materials, and e-marketing materials.
Collaborate with Corporate Marketing on recurring marketing events and campaigns.
Coordinate with Marketing, Public Relations, and Social Media partners to keep marketing activity current and promoted.
Monitor market trends, market share, and the competitive hotel landscape.
Identify sales-team efficiency opportunities and implement changes to maximize selling time.
Oversee hotel sales training programs and initiatives.
Develop strategies to penetrate primary markets and understand geographic sources of business.
Monitor and distribute monthly production metrics for pace, turndowns, and revenue.
Participate in sales discussions and meetings and drive local marketing efforts to support room and food and beverage revenue.
Manage group strategies and policies across distribution channels.
Participate in brand revenue-management and marketing initiatives, attend weekly revenue-management calls, and complete required paperwork by deadlines.
Ensure adherence to hotel credit procedures and audit guidelines.
Support the sales team with group and event billing and process commissions for payment.
Coordinate cross-selling opportunities within the portfolio.
Maintain involvement with community organizations for client solicitation and relationship building.
Manage sales and marketing expenses in accordance with the annual business plan.
Develop and execute integrated sales and marketing plans that support revenue objectives.
Measure business-plan results quarterly and report findings to executive leadership.
Coordinate with other departments to support sales and marketing initiatives.
Complete or delegate weekly banquet and catering forecasts for operations leadership.
Foster positive relationships with leadership and senior management.
Use Smith Travel Research data and financial reports to inform decisions.
Collaborate with revenue teams to maximize revenue and room-night goals.
Manage group inventory and contract cutoff dates.
Attend trade shows and major events to promote new business opportunities.
Build and maintain a strong local-community network and presence.
Develop key segment strategies, manage key accounts, and partner with revenue managers on group ceilings and market-mix goals.
Drive quarterly and annual hotel revenue goals.
Develop and maintain a departmental budget and complete month-end reports with analysis and action plans.
Manage and process sales-department incentive plans and ensure timely monthly payouts.
Approve weekly sales-department payroll edits and support sales and marketing data preparation for quarterly reports.
Recruit, train, mentor, and manage direct reports, provide ongoing feedback, and ensure accountability.
Lead employee-related discussions, including performance management and disciplinary actions; conduct performance appraisals and ensure compliance with company standards.
Motivate, coach, counsel, and discipline management personnel as needed, and ensure fair and equitable treatment of employees.
Analyze industry trends and stay current on emerging group-sales and marketing technologies and trends.
Respond promptly to guest requests and ensure guest satisfaction.
Maintain a professional image and adhere to attendance guidelines.
Promote a positive, collaborative approach within the sales team and across departments.
Ensure compliance with federal, state, and local laws and regulations.
Perform other related duties as assigned by the supervisor.