Director of Sales & Marketing - LSC

Valencia Group • Austin, TX

5d • Onsite

About The Position

The Director of Sales and Marketing leads revenue generation across room bookings, banquets, and catering at Lone Star Court in Austin, Texas. The role monitors market trends, market share, and competitors; directs sales teams toward revenue goals; and develops and oversees marketing strategies, campaigns, and local marketing efforts. The position works closely with Regional Corporate Marketing and Ecommerce teams, corporate directors, revenue teams, and hotel departments to implement strategies and maximize revenue.

The Director manages sales and marketing budgets, plans, metrics, group inventory, key accounts, and departmental performance. The role also recruits, trains, coaches, and manages direct reports; oversees performance management and employee-related matters; and supports guest satisfaction and compliance with applicable laws, company standards, and hotel procedures. Regional and national travel is required, and the position must be available to work some nights and weekends.

Requirements

• Bachelor’s degree and/or equivalent work experience.
• At least 5 years of management experience in Sales and Marketing.
• Hotel marketing experience required.
• Excellent verbal and written communication skills, including the ability to work with public relations professionals and journalists.
• Extensive knowledge of hospitality industry principles, procedures, and best practices.
• Ability to work proactively and independently, take ownership of projects from start to finish, and work effectively in a team.
• Excellent organizational skills and strong attention to detail.
• Experience providing effective team leadership and creating a positive, collaborative, and productive work environment.
• Strong analytical and problem-solving skills.
• Proficiency with Microsoft Office Suite.
• Valid driver’s license.
• Proficiency with hotel PMS systems, sales systems, and related industry software.
• Ability to travel regionally and nationally as required.
• Availability to work some nights and weekends.
• Strong leadership skills, including coaching, mentoring, training, collaboration, emotional intelligence, integrity, trust-building, and leading by example.

Nice To Haves

• Full-service or independent hotel experience preferred.
• Independent hotel experience preferred.

Responsibilities

• Lead revenue generation across room bookings, banquets, catering, and other sales segments.
• Develop and oversee marketing strategies, promotional materials, campaigns, and local marketing efforts.
• Collaborate with Corporate Marketing, public relations, social media, revenue teams, and other departments to promote visibility and revenue.
• Monitor market trends, market share, competitors, and industry developments.
• Improve sales team efficiency and oversee sales training programs and initiatives.
• Develop strategies to penetrate primary markets and understand geographic sources of business.
• Monitor and distribute monthly production metrics for pace, turndowns, and revenue.
• Participate in sales discussions and meetings and drive local marketing efforts supporting room and food and beverage revenue.
• Manage group strategies and policies across distribution channels, group inventory, and contractual cutoff dates.
• Ensure participation in brand revenue management and marketing initiatives, attend weekly revenue management calls, and complete required paperwork by deadlines.
• Ensure adherence to hotel credit procedures and audit guidelines.
• Support the sales team with group and event billing and process commissions for payment.
• Coordinate cross-selling opportunities within the portfolio and build relationships with community organizations and local clients.
• Manage sales and marketing expenses in alignment with the annual business plan.
• Develop and execute integrated sales and marketing plans supporting revenue objectives; measure results quarterly and report findings to executive leadership.
• Complete or delegate weekly banquet and catering forecasts for operations leadership.
• Use Smith Travel Research data and financial reports to inform decisions and collaborate with revenue managers to maximize revenue and room-night goals.
• Attend trade shows and major events to promote new business, and develop and manage key segment strategies and accounts.
• Drive quarterly and annual revenue goals and develop and maintain a departmental budget.
• Complete month-end reports with analysis and action plans, support quarterly sales and marketing reports, and manage sales department incentive plans.
• Approve weekly sales department payroll edits.
• Recruit, train, mentor, and manage direct reports; provide feedback, ensure accountability, conduct performance appraisals, and manage disciplinary matters as needed.
• Analyze industry trends and stay current on emerging technologies and trends in group sales and marketing.
• Ensure fair and equitable employee treatment, compliance with company standards, and compliance with federal, state, and local laws and regulations.
• Respond promptly to guest requests and help ensure guest satisfaction.
• Maintain a professional image, follow attendance guidelines, and foster a positive, collaborative team environment.
• Perform other related duties as assigned by the supervisor.

What This Job Offers

• Job Type: Full-time
• Career Level: Director