The Director of Sales & Marketing develops and implements the hotel's overall sales and marketing effort. The role secures new accounts, maintains existing accounts, leads sales personnel, and executes strategies to maximize hotel profitability while maintaining customer satisfaction. The position develops client relationships and business across room sales, food and beverage, catering, banquets, conventions, and group activities. It also manages the sales and marketing budget, monitors performance against revenue plans, and coordinates with hotel departments to deliver services promised to clients. The Director develops hotel-level tactical sales and marketing plans and contributes sales goals and plans to the hotel's business plan. The role recruits, hires, trains, evaluates, and develops sales personnel; achieves assigned sales goals; and ensures employees understand company policies and procedures. It also responds to guest requests, follows up on satisfaction, fulfills Manager on Duty shifts, maintains a professional appearance, and ensures compliance with applicable federal, state, and local laws. The position involves substantial selling, negotiating, communication, planning, and coordination with hotel staff, guests, agencies, community representatives, and other external contacts. It includes moving around the property for tours and meetings, some travel for client meetings and conventions or trade shows, and occasional assistance setting up or breaking down banquet space or helping with food service, including lifting up to 50 pounds.
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Job Type
Full-time
Career Level
Director
Education Level
High school or GED