Senior Director, Marketing Intelligence & Measurement

Tinuiti•New York City, NY

22h•Remote

About The Position

Tinuiti is hiring a senior marketing analytics leader to shape measurement strategy and analytics for a portfolio of client businesses. The role translates complex media, performance, and business data into measurement frameworks, learning agendas, and recommendations that guide client decisions. It is highly client-facing and combines consultative leadership, measurement expertise, business acumen, and technical fluency. The role guides sophisticated analytical work and collaborates with BI and data engineering teams, but does not require personally owning data pipelines or serving as a data scientist or data engineer. The Senior Director will advise senior client and internal stakeholders, connect analytics with planning, investment, and media execution, and help advance the organization’s analytical maturity. The position also leads and develops Insights team members, including Senior Analysts and/or Managers, and helps improve analytical standards, workflows, and capabilities. Tinuiti describes its work as uniting media and measurement to help clients eliminate waste and scale what works. The stated hiring salary range is $175,000–$205,000. The role is eligible for an incentive pay program comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Tinuiti says it will provide more information about benefits, incentive pay, and equity upon request.

Requirements

10–12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field, including meaningful client-facing strategic leadership experience.
A proven track record designing measurement frameworks and learning agendas for large brands or complex businesses, focused on long-term brand health and enterprise-level outcomes.
Deep familiarity with the application and interpretation of Marketing Mix Modeling (MMM) concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs.
Exceptional presentation and storytelling skills, with the ability to influence senior stakeholders through clear communication, confidence, and commercial acumen.
Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods, with the ability to collaborate credibly with analysts, engineers, and data scientists.
Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify AI use.
Demonstrated success leading analytics talent, building capability, and improving strategic output quality through others.
Bachelor’s degree in a quantitative or analytically oriented field, such as Statistics, Economics, Marketing, or Business, or equivalent experience.

Nice To Haves

Prior experience in CPG and/or Retail, including familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics, is strongly preferred.
An advanced degree is a plus.

Responsibilities

Lead the development of holistic, enterprise-level measurement frameworks that capture broader business impact beyond channel-specific metrics.
Design and oversee multi-year learning agendas and testing roadmaps aligned with client objectives and strategic business questions.
Build relationships with senior client stakeholders and advise them on measurement strategy, analytical implications, and industry shifts.
Identify business problems that advanced analytics can address, scope suitable analytical approaches, and support growth of analytics work.
Proactively manage the analytical client relationship, identify potential friction points, and keep insights valuable to client success.
Use and shape reporting, BI, dashboarding, and insight-delivery environments to support strategic decision-making and client storytelling.
Partner with BI and Data Engineering leads to align data environments with strategic needs without personally owning pipelines or code infrastructure.
Improve how analytical outputs are presented to clients and internal teams through dashboards, visualizations, and strategic readouts.
Monitor technologies, data platforms, and measurement developments and recommend improvements to analytics delivery.
Lead measurement strategies that connect media performance with business outcomes, long-term brand health, and enterprise ROI.
Guide the use of incrementality testing, forecasting, campaign evaluation, and other modern measurement approaches where appropriate.
Help clients transition to modern measurement approaches, including privacy-safe strategies and integrated views of marketing effectiveness.
Ensure analytical outputs are accurate, decision-useful, and connected to client strategy and KPIs.
Explain statistical and methodological concepts in clear business terms and provide recommendation pathways for non-technical stakeholders.
Keep analytics focused on insight, recommendations, and decision support.
Connect Planning, Investment, Media, and Analytics teams so insights inform client planning and optimization.
Improve organizational analytical maturity, including how teams use data, connect cross-channel signals, and translate findings into action.
Track developments in measurement, privacy, AI, and media analytics and explain their implications to clients and internal teams.
Support stronger points of view and narratives about industry changes in data and measurement.
Take accountability for the quality, usefulness, and business relevance of analytics strategy and outputs across the client scope.
Turn ambiguous business questions into structured analytical approaches with priorities, methods, and decision pathways.
Identify and escalate opportunities where improved measurement or deeper analytics can create client and agency value.
Improve standards, workflows, and analytical rigor to strengthen recommendations over time.
Manage and develop direct reports at the Senior Analyst and/or Manager level through career development, goal setting, delegation, and feedback.
Coach team members to communicate data insights clearly and think strategically.
Maintain standards for analytical quality, communication, and strategic usefulness.
Support hiring, capability building, training, and succession planning for the Insights team with senior leadership.
Foster a people-first team culture grounded in accountability, curiosity, and continuous improvement.

Benefits

Unlimited paid time off.
Fully remote work environment and flexibility to take time off as needed.
20 paid holidays, including multiple long weekends.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
401(k) match of up to 4% of employee contributions at 100%.
Fringe and Forma perks and wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Birthing parents receive 16 weeks of parental leave at 100% pay after the birth or adoption of a child; partners receive 12 weeks.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity through the RevShare incentive program and a discretionary annual performance bonus.