Director, Measurement & Analytics

Adelphi Group•Toronto, ON

6d•$150,000 - $175,000•Hybrid

About The Position

Flywheel is seeking a Director to support and contribute to its Measurement & Analytics team within the Commerce Intelligence team. Reporting to the Senior Director of the M&A consulting practice, this hands-on leader will provide campaign tracking solutions, reporting, and insights that transform data into actionable business strategies. The Director will collaborate with cross-functional teams, manage client engagements for leading brands, and help develop innovative solutions and strategic analysis for client stakeholders. The role leads client project delivery; develops analytical frameworks, measurement strategies, and business intelligence reporting; and provides recommendations, statistical modeling, analytics, and test-and-learn frameworks. The Director works with senior executives and internal and external stakeholders to identify business challenges and opportunities across areas including web and merchandising analytics, media performance, customer lifetime value, and pricing and promotion optimization. The role also supports proposals, presents Commerce Intelligence capabilities, leads and develops analytics team members, and contributes to the consulting practice’s strategic vision, service offerings, methodologies, thought leadership, and growth initiatives. The position is based in an office/hybrid context: Omnicom policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager. Flywheel describes its rewards package as competitive but does not specify individual benefits.

Requirements

Strong experience with learning agendas, hypothesis testing, A/B testing, experimental design, and building road maps.
5–7 years of experience with direct-to-consumer/eCommerce business reporting, insights, and analysis.
Strong experience manipulating and visualizing data and creating dashboards with tools such as Google Data Studio, Tableau, PowerBI, and/or DOMO reporting suites.
Solid understanding of digital advertising, ad servers, and creative tagging.
Working knowledge of Google Analytics, Adobe Omniture, Crazy Egg, Moz, or other digital/site analytics tools.
Agency or client-side experience.
Ability to independently and quickly drive initiatives without extensive guidance or supervision.
Ability to anticipate business needs, adapt proactively, and work comfortably with change and evolving circumstances.
Strong communication and presentation skills; ability to develop relationships with clients and internal stakeholders and manage expectations.
Creative problem-solving skills and strong attention to detail.
Proven project management skills and quality assurance discipline.

Nice To Haves

Experience with rich media technologies, real-time bidding, ad exchanges, and third-party ad servers such as Google DCM, Atlas, Mediaplex, or Mediamind.

Responsibilities

Lead and contribute to client projects and engagements, ensuring high-quality outputs, actionable insights, and recommendations aligned with client objectives.
Plan, develop, and implement analytical frameworks, measurement strategies, and reporting solutions within business intelligence tools to support client business goals.
Provide strategy recommendations, statistical modeling and analytics, and test-and-learn frameworks; collaborate with team members to turn insights into action.
Work with senior executives and internal and external stakeholders to identify business challenges and strategic opportunities where analytics can provide value, including web and merchandising analytics, media performance, customer lifetime value, and pricing and promotion optimization.
Participate in responding to client requests for proposal and present Commerce Intelligence capabilities.
Lead, grow, and develop an analytics team; mentor broader team members through training and guidance and foster a collaborative culture of analytical excellence.
Stay informed about industry best practices, trends, and emerging technologies, and contribute to the evolution of analytical approaches and continuous process improvement.
Help execute the strategic vision for the Measurement & Analytics consulting practice, including service offerings, methodologies, thought leadership content, and growth initiatives.
Build and maintain strong relationships with client stakeholders and serve as a trusted advisor on commerce and analytics strategies.