Director, Data Science & Measurement

PLTFRM

3h

About The Position

PLTFRM is seeking a Director of Data Science and Measurement to lead how its digital team measures, explains, and improves brand performance across retail and commerce channels, including Amazon, Walmart, Target, TikTok Shop, Costco, Sam’s Club, Best Buy, and direct-to-consumer. The role turns fragmented retailer and platform data into reliable insights about sell-through, media effectiveness, assortment, content, and opportunities for improvement. It works directly with brand leadership, media and content teams, data engineering, and clients.

The Director owns KPI definitions, calculation methodologies, data quality standards, the metric dictionary, and end-to-end digital performance measurement. This includes creating a consistent source of truth across retailer data and establishing measurement and reporting for sales, share, media, content, and availability. The role develops closed-loop approaches that connect retail media and social spending to sell-through and incremental sales, replacing reliance on last-click and platform-reported ROAS with defensible attribution and structured testing.

The role leads analytical methods and tools for incrementality, geographic holdouts, matched-market analysis, dayparting and flighting, content quality, regression and causal impact, share-of-search and share-of-shelf, promotional lift and cannibalization, and new-to-brand and repeat-purchase analysis. It translates category and portfolio trends into insights for quarterly business reviews, joint business planning, and brand and retailer discussions, including analysis of velocity, assortment, pricing, promotions, content, share of shelf, and forecast risk.

The Director partners with data engineering on data feeds, granularity, cadence, and business logic; manages and develops analysts and senior analysts; establishes hiring plans and raises standards for analytical rigor, writing, and client storytelling; and supports new business and renewals with analytics-led narratives. The role also identifies opportunities to turn analytical findings into productized capabilities.

Requirements

• At least 8 years of experience in analytics, including at least 3 years leading people, in retail, CPG, e-commerce, or an agency or consultancy serving those sectors.
• Deep, hands-on Amazon experience across both 1P and 3P models.
• Ownership of measurement for at least two major retail channels, including Amazon or Walmart.
• Experience designing and interpreting incrementality tests and analyzing geographic/DMA-level performance.
• Ability to write SQL queries and build views in a BI tool independently; Power BI is preferred, with Tableau or Looker acceptable.
• Ability to explain uncertainty clearly to non-technical audiences and communicate when something cannot be measured cleanly.
• Exceptional written and verbal communication skills, including the ability to present to senior brand and retail stakeholders.

Nice To Haves

• Experience with MMM, marketing mix or media measurement vendors, and third-party attribution platforms.
• Walmart Connect media measurement and Walmart Marketplace experience.
• Familiarity with a modern cloud data platform such as Microsoft Fabric, Databricks, Snowflake, or BigQuery.
• Python or R experience for analysis.
• Experience building or evaluating AI/LLM-assisted analytics and reporting workflows.

Responsibilities

• Define KPI meanings and calculation methodologies, document them, and ensure consistent adherence across the organization.
• Standardize fragmented retailer data and maintain a reliable single source of truth, including ownership of the metric dictionary and resolution of conflicting dashboard results.
• Own end-to-end digital performance measurement and reporting cadence for sales, share, media, content, and availability across channels.
• Connect retail media and social spend to downstream sell-through and incremental sales using defensible attribution and structured test-and-learn approaches.
• Design and interpret incrementality tests, geo/DMA holdouts, matched-market reads, dayparting and flighting analysis, PDP and content quality measurement, regression and causal impact analysis, share tracking, promotional lift and cannibalization studies, and new-to-brand and repeat-purchase analysis.
• Analyze category and portfolio trends and deliver insights for quarterly business reviews, joint business planning, and brand and retailer conversations.
• Partner with data engineering to specify retailer and platform feeds, data granularity and frequency, and channel-specific business logic.
• Manage and mentor analysts and senior analysts, develop hiring plans, and raise standards for analytical rigor, writing, and client-facing storytelling.
• Support new business and renewals with analytics-led narratives and identify opportunities to productize analytical capabilities.

Benefits

• Competitive salary and bonus eligibility
• Comprehensive benefits package
• 401K + Company match
• Unlimited PTO
• Hybrid or Remote Work Environment
• A high ownership, high performance, high collaboration culture
• The opportunity to work with leading consumer brands and shape the future of commerce

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed