Senior Director, Marketing Intelligence

Fetch•US - Remote,

7d•$245,076 - $288,325

About The Position

The Senior Director, Marketing Intelligence will lead the function that turns Fetch’s proprietary data and external intelligence into a durable competitive advantage. The leader will set the vision, strategy, and operating model for Marketing Intelligence, bringing together audience research, segmentation, voice of consumer, behavioral data, third-party research, and social and cultural intelligence. The role supports Fetch’s consumer, partner, and broader business priorities, working across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab to shape audience priorities, market opportunities, messaging, and marketing investment. This leader will build a strategic intelligence capability that anticipates opportunities, challenges assumptions, and translates complex information into actionable recommendations. Responsibilities include establishing the function’s team, tools, partnerships, systems, frameworks, and operating rhythms; developing a differentiated understanding of audiences and markets; and embedding intelligence into marketing planning and decision-making. The role is full-time and may be based at a Fetch US office or remotely in the United States.

Requirements

12+ years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related disciplines, including significant functional leadership experience.
Demonstrated success building, leading, and scaling an insights, intelligence, audience research, or related function.
Deep expertise in audience segmentation, personas, voice of consumer, market research, behavioral intelligence, and translating research into marketing strategy.
Proven ability to synthesize proprietary first-party data, third-party research, qualitative insights, and cultural and market signals into strategic recommendations.
Experience influencing senior and executive leaders, shaping consequential marketing decisions, and advising on complex business trade-offs.
Strong ability to turn complex research and data into compelling strategic narratives, presentations, and recommendations that influence action.
Experience defining multi-year functional strategies, prioritizing investments, and building scalable research capabilities and operating models.
Demonstrated success developing high-performing teams, mentoring senior talent, and creating organizational leverage through others.
Experience partnering across Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing.
Strong judgment, executive communication, and ability to navigate ambiguity, competing priorities, and incomplete information.
Deep curiosity about people, culture, markets, brands, technology, and the forces shaping consumer behavior and business growth.

Responsibilities

Set the multi-year vision and strategy for Marketing Intelligence in support of Fetch’s consumer, partner, and broader business priorities.
Establish a shared framework for audience understanding, including segmentation, personas, voice of consumer, behavioral intelligence, market sizing, and emerging audience opportunities.
Integrate proprietary first-party behavioral data, third-party research, qualitative insights, social intelligence, and cultural and competitive signals to understand consumers and markets.
Build understanding of current, prospective, and expansion audiences, including their motivations, needs, perceptions, behaviors, and opportunities for Fetch.
Identify emerging consumer behaviors, cultural shifts, market dynamics, and competitive opportunities, distinguishing long-term trends from short-term signals.
Determine the research methodologies, data sources, technology, AI-enabled tools, and external partnerships needed to support Marketing’s intelligence needs.
Advise senior Marketing and cross-functional leaders, translating intelligence into recommendations on audience prioritization, positioning, campaign strategy, growth initiatives, and marketing investment.
Partner across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab to integrate intelligence into planning, creative briefs, seasonal initiatives, and go-to-market decisions.
Develop Fetch’s proprietary behavioral data as an intelligence asset that generates consumer insights, trends, and market opportunities for marketing strategy and storytelling.
Create insight platforms, audience narratives, and evidence-based recommendations for consumer campaigns, product marketing, growth strategies, and partner-facing initiatives.
Partner with B2B Marketing to provide intelligence for vertical strategies, Fetch Finds, thought leadership, and partner-facing programs.
Advise leadership on strategic trade-offs across audiences, markets, initiatives, and investments, communicating opportunities, risks, and business implications.
Anticipate strategic questions and proactively surface intelligence that could influence Fetch’s direction.
Design and scale the Marketing Intelligence function, including its organizational structure, capabilities, priorities, and accountability.
Build and develop a high-performing team, starting with Social Intelligence and expanding into audience research, consumer insights, market intelligence, and related disciplines as needs evolve.
Establish collaboration models with UXR, Analytics, and other research and data teams, integrating expertise without duplicating functional ownership.
Allocate resources across internal talent, external research partners, syndicated data, technology, and AI-enabled capabilities according to business value and strategic importance.
Create repeatable frameworks, operating rhythms, and decision-making mechanisms that make intelligence a consistent input to Marketing planning and execution.
Develop senior talent and future leaders, establishing clear ownership and accountability so the function can scale beyond individual execution.
Establish measures of success demonstrating how Marketing Intelligence influences decisions, improves investment quality, and creates measurable business value.