Senior Director, Global Category & Innovation Marketing Intelligence Services

Coca-Cola • Atlanta, GA

7d

About The Position

The Senior Director, Global Category & Innovation Marketing Intelligence Services is a strategic leadership role focused on identifying growth areas for a key global customer through research, insights, and data-driven decision-making. The role serves as the Insights subject-matter expert and hub, stewarding actionable insights, using available resources, developing primary research, and leading business performance and insights sharing.

The position leads insights and situation assessment for Operating Unit planning, contributes to Annual Business Planning and Long-Range Planning, and advises senior leadership. It also leads custom research driven by strategic customer needs, supports a Futures Thinking mindset as the resident futurist, and maintains and improves business intelligence tools to broaden data access across the division. The role produces custom analyses using internal and syndicated sources to inform key business and strategic issues.

The position is based in Atlanta, United States, with 0%–25% travel and no relocation provided. The Coca-Cola Company does not offer employment sponsorship for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 7 years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research.
• Experience in data-driven decision-making and analytics.
• Ability to identify consumer or customer problems worth solving and opportunities worth investing in.
• Ability to recommend strategic focus areas that address business problems and opportunities in alignment with strategic priorities.
• Ability to continuously monitor business and macro environments for implications to strategy.
• Ability to consolidate and analyze data for insight and translate findings into a clear, compelling story.
• Ability to use internal and external learning to adapt existing solutions to emerging business opportunities.
• Ability to develop explicit plans that support profitability at scale by prioritizing shared value and aligned interests with System partners.
• Proficiency in maintaining and enhancing business intelligence tools in Power BI.
• Ability to learn and effectively use data platforms, such as CCV Harmoni, to obtain and analyze relevant information.
• Must be currently authorized to work full-time in the United States and must not require the company’s sponsorship to continue working legally in the United States.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Serve as the Insights subject-matter expert and hub, stewarding actionable insights and making effective use of insights resources.
• Develop primary research and lead business performance and insights sharing.
• Lead insights and situation assessment for Operating Unit planning, contribute to Annual Business Planning and Long-Range Planning, and advise senior leadership.
• Lead the creation and execution of custom research based on strategic customer needs.
• Serve as the resident futurist and support the team in applying a Futures Thinking mindset.
• Maintain and improve business intelligence tools to democratize data access across the division.
• Contribute custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Benefits

• Career development resources and programs, including global learning and leadership development programs.
• Opportunity to work with an award-winning team on innovation and technology.
• Access to LinkedIn Learning and management programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior