Global Director, Human & Category Intelligence

Champion Petfoods Europe • Chicago, IL

8d

About The Position

Mars is seeking an experienced leader to uncover human insights that inform brand strategy, drive action, and create a learning loop for effective measurement and optimization. The role applies a human-centric approach to brand experiences, creative content, media, and integrated planning. It leads a team and works with internal and external partners to develop insights-driven strategy, strengthen creative effectiveness, and improve measurement and media optimization. The position is open to relocation for candidates who do not reside near one of the hub sites.

Requirements

• Degree in Marketing, Consumer/Shopper Insights, Market Research, or a related field.
• 10+ years of experience in marketing and/or consumer/shopper insights and market research.
• 5+ years of brand, communication, media insights, or digital measurement experience.
• Experience with measurement of both traditional and digital media.
• 3+ years of experience in line management and team leadership.

Nice To Haves

• Experience in consumer packaged goods (CPG), preferred.
• Brand-building experience, preferred.
• Experience in remote line management across different cultures, preferred.

Responsibilities

• Generate and drive deployment of deep human insights into brands through individual and team contributions.
• Drive adoption of a Consumer Journey mindset, translating business challenges into human problems and developing a human-centric view.
• Provide insights-driven thought leadership on brand positioning and strategy, including Brand Compass.
• Identify the role of and select brand communities and audiences in strategy and activation.
• Translate learning and brand strategy into briefs in partnership with brand content and media partners.
• Understand and articulate the value of tangible and intangible levers that improve brand experiences and value across brand touchpoints.
• Support Creative Excellence by bringing together the art and science of creative development and deploying effective tools and processes so learning informs activation.
• Develop best-in-class measurement plans for traditional and digital media.
• Collaborate with internal and external media and data experts to optimize media and advance understanding of how new media channels and approaches can grow brands.
• Continuously optimize and understand media and content touchpoints, both current and new.
• Ensure consistent, fit-for-purpose measurement of Brand Distinctive Assets.
• Participate in relevant internal councils and forums to ensure prioritized initiatives are grounded in human centricity.
• Stay connected with the industry and across Mars Inc. to keep current on developments in brand experiences, creative content, and media.
• Set a clear vision and purpose, foster engagement, and support associate development.
• Set a clear team agenda for priorities, capabilities, and deliverables.

Benefits

• Industry-competitive salary and benefits package, including company bonus.
• Medical and dental benefits.
• Participation in a 401(k) plan.
• Paid time off benefits.
• Learning and development support from day one, including access to Mars University.
• Relocation is available for candidates who do not reside near a hub site.

What This Job Offers

• Job Type: Full-time
• Career Level: Director