Senior Director, Global Category & Innovation Marketing Intelligence Services

The Coca-Cola Company • Atlanta, GA

8d • $193,000 - $224,000

About The Position

This strategic leadership role identifies growth areas for a key global customer by gathering research and insights to support data-driven decision-making. The position emphasizes empathizing with consumers and understanding their lives, building persistent multi-year brand platforms, and creating human-centric engagement through experiences tied to passion points, occasions and rituals, iconicity, and sustainability.

The role serves as an insights subject-matter expert and hub, supporting Operating Unit planning, Annual Business Planning and Long-Range Planning, and advising senior leadership. It leads custom research shaped by strategic customer needs, brings a Futures Thinking mindset to the team, maintains business intelligence tools that broaden data access, and develops analyses and fact-based perspectives on important business and strategic issues.

The position is based in the United States, with Atlanta listed as a city. Travel is listed at 0%–25%; relocation is not provided. The Coca-Cola Company does not offer employment sponsorship for this position. The stated U.S. base pay range is $193,000–$224,000, with the actual offer potentially varying by geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits is offered depending on the position.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 7 years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research.
• Experience with data-driven decision-making and analytics.
• Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
• Ability to recommend strategic focus areas that address business problems and opportunities in alignment with strategic priorities.
• Ability to continuously monitor business and macro environments for their impact on strategy.
• Ability to consolidate and analyze data for insight and translate it into a clear, compelling story.
• Ability to use internal and external learning to adapt existing solutions to emerging business opportunities.
• Ability to develop explicit plans for profitability at scale by prioritizing shared value and aligned interests with System partners.
• Proficiency in maintaining and enhancing business intelligence tools in Power BI.
• Ability to learn and effectively use data platforms, such as CCV Harmoni, to obtain and analyze relevant information.
• Applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Serve as the Insights subject-matter expert and hub by stewarding actionable insights, understanding and using insights resources, developing primary research, and leading Business Performance and Insights Sharing.
• Lead Insights and Situation Assessment for Operating Unit planning; contribute to Annual Business Planning and Long-Range Planning and advise senior leadership.
• Lead the creation and execution of custom research driven by strategic customer needs.
• Serve as the resident Futurist and support the team in applying a Futures Thinking mindset.
• Maintain and improve business intelligence tools to democratize data access across the division.
• Contribute custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Benefits

• Global learning programs and leadership development programs to support career development.
• Opportunity to work with an award-winning team at the cutting edge of innovation.
• Access to LinkedIn Learning and management programs.
• A full range of medical, financial, and/or other benefits, depending on the position.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior